SOCIOCULTURAL INNOVATIONS AND DEVELOPMENTAL CHANGE

SOCIOCULTURAL INNOVATIONS AND DEVELOPMENTAL CHANGE

INNOVATION IN RU DEVELOPMENT IS NORMALLY ANALYZED IN TERMS OF THE DIFFUSION MODEL; THE SOCIAL LEARNING MODEL MAY BE MORE VALID, ESPECIALLY FOR SOCIOCULTURAL INNOVATIONS. IN THE SOCIAL LEARNING MODEL INFORMATION FLOW FROM USERS TO DESIGNERS IS A VITAL ELEMENT; THE BEST RESULTS OFTEN APPEAR WHEN THE D...

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Veröffentlicht in:Philippine sociological review 1973-07, Vol.21 (3-4), p.239-243
1. Verfasser: Coward, E Walter
Format: Artikel
Sprache:eng
Schlagworte:
Change/Changes
Innovation/Innovations/Innovative/ Innovativeness/ Innovator/ Innovators
Rural (see also Ru/Ur)
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description INNOVATION IN RU DEVELOPMENT IS NORMALLY ANALYZED IN TERMS OF THE DIFFUSION MODEL; THE SOCIAL LEARNING MODEL MAY BE MORE VALID, ESPECIALLY FOR SOCIOCULTURAL INNOVATIONS. IN THE SOCIAL LEARNING MODEL INFORMATION FLOW FROM USERS TO DESIGNERS IS A VITAL ELEMENT; THE BEST RESULTS OFTEN APPEAR WHEN THE DESIGNERS ARE THE USERS. SOCIAL LEARNING THEORY SUGGESTS THAT THE KEY PROBLEM IS TO ORGANIZE RU PEOPLE INTO CHANGE-SEEKING GROUPS RATHER THAN TO TRAIN THEM IN NEW TECHNIQUES. A KEY ELEMENT IN THIS STRATEGY IS THE ESTABLISHMENT OF MONITORING RESULTS, AS OTHERWISE PEOPLE MAY MISTAKENLY SEE USELESS INNOVATIONS AS BENEFICIAL. 1 TABLE. MODIFIED HA.
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source Jstor Complete Legacy; Sociological Abstracts
subjects Change/Changes
Innovation/Innovations/Innovative/ Innovativeness/ Innovator/ Innovators
Rural (see also Ru/Ur)
title SOCIOCULTURAL INNOVATIONS AND DEVELOPMENTAL CHANGE
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