E-Retail: Gold Rush or Fool's Gold?

This article examines the current and medium-term future impact of Internet-based sales on the physical retail store format. The web-based retail sector currently has a minimal financial effect on physical-based retail. The evolution of e-retail sales will likely mimic that of the catalogue industry...

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Veröffentlicht in:California management review 2000-04, Vol.42 (3), p.72-100
Hauptverfasser: Rosen, Kenneth T., Howard, Amanda L.
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description This article examines the current and medium-term future impact of Internet-based sales on the physical retail store format. The web-based retail sector currently has a minimal financial effect on physical-based retail. The evolution of e-retail sales will likely mimic that of the catalogue industry in terms of ultimate market share potential. Certain categories of goods (travel computers, electronic services, books, toys, and sporting goods) lend themselves more readily to shopping by computer and, therefore, are more susceptible to e-based competition. However, with Internet commerce firm profit forecasts still in the distant future, cutthroat price competition, and distribution and tactility constraints, e-retail will continue to present a relatively minor risk to experience-oriented and non-commodity physical retailers.
doi_str_mv 10.2307/41166043
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subjects Baby boomers
Capital market
Commerce (electronic)
Consulting firms
Consumers
E-Commerce
Economic aspects
Electronic commerce
Estimates
Households
Impact analysis
Information
Internet
Management
Market access
Market shares
Market statistics
Online sales
Population
Price competition
Purchasing power
Retail sales
Retail stores
Retail trade
Retailing industry
Sales catalogs
Sales growth
Sales representatives
Securities markets
Shopping
Shopping malls
Studies
United States
title E-Retail: Gold Rush or Fool's Gold?
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