The Changing Presidential Media Environment
This article examines the declining audience for presidential speeches and for political news in general. Because of these changes, presidents now face a significantly more difficult task in getting messages through to the entire public than at any time since the birth of the mass media. But perhaps...
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| Veröffentlicht in: | Presidential studies quarterly 2004-09, Vol.34 (3), p.557-572 |
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| container_end_page | 572 |
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| container_title | Presidential studies quarterly |
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| creator | WATTENBERG, MARTIN P. |
| description | This article examines the declining audience for presidential speeches and for political news in general. Because of these changes, presidents now face a significantly more difficult task in getting messages through to the entire public than at any time since the birth of the mass media. But perhaps even more important is that the nature of the audience no longer befits the ideal notion of a nationally elected officer who is president of all the people. The presidential audience is now highly skewed in terms of age, with young adults being less and less likely to follow presidential actions. |
| doi_str_mv | 10.1111/j.1741-5705.2004.00212.x |
| format | Article |
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Because of these changes, presidents now face a significantly more difficult task in getting messages through to the entire public than at any time since the birth of the mass media. But perhaps even more important is that the nature of the audience no longer befits the ideal notion of a nationally elected officer who is president of all the people. The presidential audience is now highly skewed in terms of age, with young adults being less and less likely to follow presidential actions.</description><subject>Age</subject><subject>Audiences</subject><subject>Broadcasting industry</subject><subject>Communication</subject><subject>Elections</subject><subject>General Public</subject><subject>Mass Media</subject><subject>Mass Media Effects</subject><subject>Media</subject><subject>Media coverage</subject><subject>News content</subject><subject>News Media</subject><subject>Polls</subject><subject>Presidency</subject><subject>Presidential elections</subject><subject>Presidents</subject><subject>Presidents (Government)</subject><subject>Public opinion</subject><subject>Public relations</subject><subject>Speech</subject><subject>Speeches</subject><subject>Television networks</subject><subject>Television viewers</subject><subject>U.S.A</subject><subject>United States of America</subject><subject>Young 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| ispartof | Presidential studies quarterly, 2004-09, Vol.34 (3), p.557-572 |
| issn | 0360-4918 1741-5705 |
| language | eng |
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| source | Worldwide Political Science Abstracts; HeinOnline Law Journal Library; JSTOR Archive Collection A-Z Listing; Political Science Complete; Wiley Online Library All Journals |
| subjects | Age Audiences Broadcasting industry Communication Elections General Public Mass Media Mass Media Effects Media Media coverage News content News Media Polls Presidency Presidential elections Presidents Presidents (Government) Public opinion Public relations Speech Speeches Television networks Television viewers U.S.A United States of America Young adults Youth |
| title | The Changing Presidential Media Environment |
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