Inside the Black Box of Negative Campaign Effects: Three Reasons Why Negative Campaigns Mobilize

The debate over the effect of negative campaigns on vote turnout has not been settled. At present, studies demonstrating a mobilization effect seem to have the upper hand. However, neither side has offered a compelling theory of the causal mechanisms that connect negative campaigns and voter turnout...

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Veröffentlicht in:	Political psychology 2004-08, Vol.25 (4), p.545-562
1. Verfasser:	Martin, Paul S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisements Advertising Advertising campaigns Anxiety Campaigns Elections Electoral behaviour Electoral campaigning Mobilization negative campaign advertisement Negativity effect Political advertising Political Campaigns Political candidates Political participation Political partisanship Political psychology Psychology Television commercials United States of America Voter turnout Voting Voting Behavior Voting turnout Womens studies
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container_title	Political psychology
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creator	Martin, Paul S.
description	The debate over the effect of negative campaigns on vote turnout has not been settled. At present, studies demonstrating a mobilization effect seem to have the upper hand. However, neither side has offered a compelling theory of the causal mechanisms that connect negative campaigns and voter turnout. This paper identifies three mechanisms of voter motivation-republican duty, candidate threat, and perceived closeness of the election-and tests the influence of negative ads on each. The findings suggest that each works to plausibly translate exposure to negative advertisement into increased participation.
doi_str_mv	10.1111/j.1467-9221.2004.00386.x
format	Article
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source	Wiley Online Library; EBSCO Business Source Complete; Worldwide Political Science Abstracts; Applied Social Sciences Index & Abstracts (ASSIA); EBSCOhost Political Science Complete; JSTOR
subjects	Advertisements Advertising Advertising campaigns Anxiety Campaigns Elections Electoral behaviour Electoral campaigning Mobilization negative campaign advertisement Negativity effect Political advertising Political Campaigns Political candidates Political participation Political partisanship Political psychology Psychology Television commercials United States of America Voter turnout Voting Voting Behavior Voting turnout Womens studies
title	Inside the Black Box of Negative Campaign Effects: Three Reasons Why Negative Campaigns Mobilize
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