How Source Affects Response to Public Service Advertising

How Source Affects Response to Public Service Advertising

Advertising Council produces highest evaluation but lowest behavioral response of three sources used for PSAs

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Veröffentlicht in:Journalism Quarterly 1978-01, Vol.55 (4), p.716-720
Hauptverfasser: Lynn, Jerry R, Wyatt, Robert O, Gaines, Janet, Pearce, Robert, Bergh, Bruce Vanden
Format: Artikel
Sprache:eng
Schlagworte:
Advertise/Advertising/Advertisement/ Advertisements
Comparison/Comparisons/Comparative/Comparability
Public
Response/Responsive/ Responsiveness/Responses
Service/Services
Source/Sources
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container_end_page 720
container_issue 4
container_start_page 716
container_title Journalism Quarterly
container_volume 55
creator Lynn, Jerry R
Wyatt, Robert O
Gaines, Janet
Pearce, Robert
Bergh, Bruce Vanden
description Advertising Council produces highest evaluation but lowest behavioral response of three sources used for PSAs
doi_str_mv 10.1177/107769907805500409
format Article
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identifier ISSN: 0022-5533
ispartof Journalism Quarterly, 1978-01, Vol.55 (4), p.716-720
issn 0022-5533
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0196-3031
2161-430X
language eng
recordid cdi_proquest_miscellaneous_60664623
source Sociological Abstracts; Periodicals Index Online; SAGE Complete A-Z List; Alma/SFX Local Collection
subjects Advertise/Advertising/Advertisement/ Advertisements
Comparison/Comparisons/Comparative/Comparability
Public
Response/Responsive/ Responsiveness/Responses
Service/Services
Source/Sources
title How Source Affects Response to Public Service Advertising
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