Across the Page and Down the Dial: Media Usage and Evaluations of the Christian Coalition

Objective. Very little research has probed the relationship between media consumption and perceptions of interest groups. This paper establishes a link between media (particularly talk radio listening and newspaper reading) usage and how people view the Christian Coalition. Methods. 1996 American Na...

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Veröffentlicht in:Social science quarterly 2000-09, Vol.81 (3), p.855-867
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description Objective. Very little research has probed the relationship between media consumption and perceptions of interest groups. This paper establishes a link between media (particularly talk radio listening and newspaper reading) usage and how people view the Christian Coalition. Methods. 1996 American National Election Study data are analyzed with multivariate regression. Results. There is a significant relationship between media consumption and perceptions of the Coalition even when various factors (ideology, party identification, religious beliefs, political knowledge, socioeconomic status, race, and region) are controlled. The relationship is more powerful when the sample includes only potential joiners of the Christian Coalition. Conclusions. While media consumption may not be the most powerful predictor of how people feel toward interest groups, its importance may be to provide information to potential joiners. This information could determine the fate of marginal membership-based groups.
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Very little research has probed the relationship between media consumption and perceptions of interest groups. This paper establishes a link between media (particularly talk radio listening and newspaper reading) usage and how people view the Christian Coalition. Methods. 1996 American National Election Study data are analyzed with multivariate regression. Results. There is a significant relationship between media consumption and perceptions of the Coalition even when various factors (ideology, party identification, religious beliefs, political knowledge, socioeconomic status, race, and region) are controlled. The relationship is more powerful when the sample includes only potential joiners of the Christian Coalition. Conclusions. While media consumption may not be the most powerful predictor of how people feel toward interest groups, its importance may be to provide information to potential joiners. 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Sociolinguistics ; Sociology of knowledge and sociology of culture ; Talk shows ; Television ; U.S.A ; USA</subject><ispartof>Social science quarterly, 2000-09, Vol.81 (3), p.855-867</ispartof><rights>2000 University of Texas Press</rights><rights>2001 INIST-CNRS</rights><rights>COPYRIGHT 2000 University of Texas at Austin (University of Texas Press)</rights><rights>Copyright University of Texas at Austin (University of Texas Press) Sep 2000</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/42864009$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/42864009$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,776,780,799,27846,30977,33752,57992,58225</link.rule.ids><backlink>$$Uhttp://pascal-francis.inist.fr/vibad/index.php?action=getRecordDetail&amp;idt=1161710$$DView record in Pascal Francis$$Hfree_for_read</backlink></links><search><creatorcontrib>Smith, Mark Caleb</creatorcontrib><title>Across the Page and Down the Dial: Media Usage and Evaluations of the Christian Coalition</title><title>Social science quarterly</title><description>Objective. Very little research has probed the relationship between media consumption and perceptions of interest groups. This paper establishes a link between media (particularly talk radio listening and newspaper reading) usage and how people view the Christian Coalition. Methods. 1996 American National Election Study data are analyzed with multivariate regression. Results. There is a significant relationship between media consumption and perceptions of the Coalition even when various factors (ideology, party identification, religious beliefs, political knowledge, socioeconomic status, race, and region) are controlled. The relationship is more powerful when the sample includes only potential joiners of the Christian Coalition. Conclusions. While media consumption may not be the most powerful predictor of how people feel toward interest groups, its importance may be to provide information to potential joiners. 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Very little research has probed the relationship between media consumption and perceptions of interest groups. This paper establishes a link between media (particularly talk radio listening and newspaper reading) usage and how people view the Christian Coalition. Methods. 1996 American National Election Study data are analyzed with multivariate regression. Results. There is a significant relationship between media consumption and perceptions of the Coalition even when various factors (ideology, party identification, religious beliefs, political knowledge, socioeconomic status, race, and region) are controlled. The relationship is more powerful when the sample includes only potential joiners of the Christian Coalition. Conclusions. While media consumption may not be the most powerful predictor of how people feel toward interest groups, its importance may be to provide information to potential joiners. This information could determine the fate of marginal membership-based groups.</abstract><cop>Malden, MA</cop><pub>University of Texas Press</pub><tpages>13</tpages></addata></record>
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source Applied Social Sciences Index & Abstracts (ASSIA); Jstor Complete Legacy; Worldwide Political Science Abstracts; Sociological Abstracts; Periodicals Index Online; EBSCOhost Business Source Complete
subjects Attitudes
Christian Coalition
Christianity
Christians
Communications industry
Conservatism
Consumer economics
Interest Groups
Internet
Journalism
Mass Media
Mass Media Effects
Media
Media coverage
Perception
Political Attitudes
Political interest groups
Press
Pressure groups
Print media
Radio
Religion and politics
Religion Politics Relationship
Religious aspects
Religious Fundamentalism
Religious groups
Religious right
Reporting
Research Notes
Right Wing Politics
Social aspects
Socioeconomic status
Sociology
Sociology of communication and mass media. Sociolinguistics
Sociology of knowledge and sociology of culture
Talk shows
Television
U.S.A
USA
title Across the Page and Down the Dial: Media Usage and Evaluations of the Christian Coalition
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