McDonald's as a Disneyized Institution: Global Implications

This article addresses the process of Disneyization as a parallel process to that of McDonaldization and raises the question of whether McDonald's restaurants can themselves be regarded as Disneyized as well as McDonaldized. It is suggested that McDonald's restaurants fit the notion of Dis...

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Veröffentlicht in:	The American behavioral scientist (Beverly Hills) 2003-10, Vol.47 (2), p.154-167
1. Verfasser:	Bryman, Alan
Format:	Artikel
Sprache:	eng
Schlagworte:	Amusement parks Consumerism Consumption Cultural Imperialism Disneyization Eating and Drinking Establishments Emotions Entertainment Industry Fast food industry Food industry Fordism Globalization Human behaviour Kroc, Ray McDonaldization Merchandising Narratives Rationalization Restaurants Social change Social research Sociology Spheres Studies U.S.A Walt Disney
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