McDonald's as a Disneyized Institution: Global Implications
This article addresses the process of Disneyization as a parallel process to that of McDonaldization and raises the question of whether McDonald's restaurants can themselves be regarded as Disneyized as well as McDonaldized. It is suggested that McDonald's restaurants fit the notion of Dis...
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| Veröffentlicht in: | The American behavioral scientist (Beverly Hills) 2003-10, Vol.47 (2), p.154-167 |
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| container_title | The American behavioral scientist (Beverly Hills) |
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| creator | Bryman, Alan |
| description | This article addresses the process of Disneyization as a parallel process to that of McDonaldization and raises the question of whether McDonald's restaurants can themselves be regarded as Disneyized as well as McDonaldized. It is suggested that McDonald's restaurants fit the notion of Disneyization well in that there is growing use of theming in outlets, the company offers a wide range of merchandising opportunities, McDonald's involves itself with other spheres of consumption so that there is dedifferentiation of consumption, and its staff are supposed to exhibit emotional labor. Some of the implications of the discussion for issues to do with globalization are discussed. |
| doi_str_mv | 10.1177/0002764203256181 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0002-7642 |
| ispartof | The American behavioral scientist (Beverly Hills), 2003-10, Vol.47 (2), p.154-167 |
| issn | 0002-7642 1552-3381 |
| language | eng |
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| source | Worldwide Political Science Abstracts; SAGE Journals; Alma/SFX Local Collection; Sociological Abstracts |
| subjects | Amusement parks Consumerism Consumption Cultural Imperialism Disneyization Eating and Drinking Establishments Emotions Entertainment Industry Fast food industry Food industry Fordism Globalization Human behaviour Kroc, Ray McDonaldization Merchandising Narratives Rationalization Restaurants Social change Social research Sociology Spheres Studies U.S.A Walt Disney |
| title | McDonald's as a Disneyized Institution: Global Implications |
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