Reshaping Development Communication: Developing Communication and Communicating Development

Reshaping Development Communication: Developing Communication and Communicating Development

Development communication refers to a process of strategic intervention toward social change initiated by institutions and communities. Wilkins and Mody reconceptualize the field by affirming the intentional use of communication technologies and processes to advance socially beneficial goals, focusi...

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Veröffentlicht in:Communication theory 2001-11, Vol.11 (4), p.385-396
Hauptverfasser: Wilkins, Karin Gwinn, Mody, Bella
Format: Artikel
Sprache:eng
Schlagworte:
Communication
Communications technology
Development
Development Strategies
Investment
Power
Social Change
Technology
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Beschreibung
Zusammenfassung:Development communication refers to a process of strategic intervention toward social change initiated by institutions and communities. Wilkins and Mody reconceptualize the field by affirming the intentional use of communication technologies and processes to advance socially beneficial goals, focusing on the use of communication for development.
ISSN:1050-3293
1468-2885
DOI:10.1111/j.1468-2885.2001.tb00249.x