A Study of Key Communicators in Urban Thailand
Who are the key communicators in urban Thailand? This study identifies them on the basis of 363 interviews in four major cities by education, age and occupation. In decreasing order, key communicators were monks, professionals, military men, government officials, teachers and merchants. Out of a lis...
Gespeichert in:
| Veröffentlicht in: | Social forces 1966-12, Vol.45 (2), p.192-199 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 199 |
|---|---|
| container_issue | 2 |
| container_start_page | 192 |
| container_title | Social forces |
| container_volume | 45 |
| creator | Jacobs, Milton Farzanegan, Farhad Askenasy, Alexander R. |
| description | Who are the key communicators in urban Thailand? This study identifies them on the basis of 363 interviews in four major cities by education, age and occupation. In decreasing order, key communicators were monks, professionals, military men, government officials, teachers and merchants. Out of a list of characteristics of key communicators the most critical ones were education, heavy exposure to the mass media (especially the printed media), and responsible roles in word-of-mouth communication. The Thai findings were compared with studies of other societies, and major communalities that characterized activists in the communication network were identified. |
| doi_str_mv | 10.2307/2574389 |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_miscellaneous_60083014</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>2574389</jstor_id><sourcerecordid>2574389</sourcerecordid><originalsourceid>FETCH-LOGICAL-c313t-33a3b25dbb3d00d0909d2ea47a9d60aeac6b975c6fa9607cb5137fee45b7ac233</originalsourceid><addsrcrecordid>eNp90M9LwzAUB_AgCs4p_gsFRU-dL3lNsxzH_DHZQNENxEtI0xQ713YmLbj_3kjFgwdP7_Lhve_7EnJKYcQQxBXjIsGx3CMDyjGJRQp8nwwAUMRCIDskR96vAYAmyXhARpPoue3yXdQU0dzuomlTVV1dGt02zkdlHa1cputo-abLja7zY3JQ6I23Jz9zSFa3N8vpLF483N1PJ4vYIMU2RtSYMZ5nGeYAOUiQObM6EVrmKWirTZpJwU1aaJmCMBmnKAprE54JbRjikFz0e7eu-eisb1VVemM3IYNtOq9SgDGGFwI8-wPXTefqkE1RFs5KJgUEddkr4xrvnS3U1pWVdjtFQX23pn5aC_K8l2sfGviHxT0rfWs_f5l27yoVKLiavbwqnD_KJ6RcXeMXXft2Vg</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1290992970</pqid></control><display><type>article</type><title>A Study of Key Communicators in Urban Thailand</title><source>HeinOnline Law Journal Library</source><source>Sociological Abstracts</source><source>Oxford University Press Journals Digital Archive Legacy</source><source>Periodicals Index Online</source><source>Jstor Complete Legacy</source><source>Alma/SFX Local Collection</source><creator>Jacobs, Milton ; Farzanegan, Farhad ; Askenasy, Alexander R.</creator><creatorcontrib>Jacobs, Milton ; Farzanegan, Farhad ; Askenasy, Alexander R.</creatorcontrib><description>Who are the key communicators in urban Thailand? This study identifies them on the basis of 363 interviews in four major cities by education, age and occupation. In decreasing order, key communicators were monks, professionals, military men, government officials, teachers and merchants. Out of a list of characteristics of key communicators the most critical ones were education, heavy exposure to the mass media (especially the printed media), and responsible roles in word-of-mouth communication. The Thai findings were compared with studies of other societies, and major communalities that characterized activists in the communication network were identified.</description><identifier>ISSN: 0037-7732</identifier><identifier>EISSN: 1534-7605</identifier><identifier>DOI: 10.2307/2574389</identifier><identifier>CODEN: SOFOAP</identifier><language>eng</language><publisher>Chapel Hill, N.C: The University of North Carolina Press</publisher><subject>Aristocracy ; Communication/Communications/ Communicative/ Communicating/ Communicator/ Communicational ; Communications media ; Education/Educational/Educator/ Educators/ Educationally ; Government officials ; Mass communication ; Mass media ; Merchants ; News content ; Opinion leaders ; Sociometrics ; Teachers ; Thai/Thais/Thailand ; Urban (see also Ru/Ur)</subject><ispartof>Social forces, 1966-12, Vol.45 (2), p.192-199</ispartof><rights>Copyright 1966 University of North Carolina Press</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/2574389$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/2574389$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>315,781,785,804,27871,27926,27927,33777,58019,58252</link.rule.ids></links><search><creatorcontrib>Jacobs, Milton</creatorcontrib><creatorcontrib>Farzanegan, Farhad</creatorcontrib><creatorcontrib>Askenasy, Alexander R.</creatorcontrib><title>A Study of Key Communicators in Urban Thailand</title><title>Social forces</title><addtitle>Social Forces</addtitle><description>Who are the key communicators in urban Thailand? This study identifies them on the basis of 363 interviews in four major cities by education, age and occupation. In decreasing order, key communicators were monks, professionals, military men, government officials, teachers and merchants. Out of a list of characteristics of key communicators the most critical ones were education, heavy exposure to the mass media (especially the printed media), and responsible roles in word-of-mouth communication. The Thai findings were compared with studies of other societies, and major communalities that characterized activists in the communication network were identified.</description><subject>Aristocracy</subject><subject>Communication/Communications/ Communicative/ Communicating/ Communicator/ Communicational</subject><subject>Communications media</subject><subject>Education/Educational/Educator/ Educators/ Educationally</subject><subject>Government officials</subject><subject>Mass communication</subject><subject>Mass media</subject><subject>Merchants</subject><subject>News content</subject><subject>Opinion leaders</subject><subject>Sociometrics</subject><subject>Teachers</subject><subject>Thai/Thais/Thailand</subject><subject>Urban (see also Ru/Ur)</subject><issn>0037-7732</issn><issn>1534-7605</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1966</creationdate><recordtype>article</recordtype><sourceid>HYQOX</sourceid><sourceid>K30</sourceid><sourceid>~OU</sourceid><sourceid>~OW</sourceid><sourceid>BHHNA</sourceid><recordid>eNp90M9LwzAUB_AgCs4p_gsFRU-dL3lNsxzH_DHZQNENxEtI0xQ713YmLbj_3kjFgwdP7_Lhve_7EnJKYcQQxBXjIsGx3CMDyjGJRQp8nwwAUMRCIDskR96vAYAmyXhARpPoue3yXdQU0dzuomlTVV1dGt02zkdlHa1cputo-abLja7zY3JQ6I23Jz9zSFa3N8vpLF483N1PJ4vYIMU2RtSYMZ5nGeYAOUiQObM6EVrmKWirTZpJwU1aaJmCMBmnKAprE54JbRjikFz0e7eu-eisb1VVemM3IYNtOq9SgDGGFwI8-wPXTefqkE1RFs5KJgUEddkr4xrvnS3U1pWVdjtFQX23pn5aC_K8l2sfGviHxT0rfWs_f5l27yoVKLiavbwqnD_KJ6RcXeMXXft2Vg</recordid><startdate>19661201</startdate><enddate>19661201</enddate><creator>Jacobs, Milton</creator><creator>Farzanegan, Farhad</creator><creator>Askenasy, Alexander R.</creator><general>The University of North Carolina Press</general><general>University of North Carolina Press</general><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>ABKTN</scope><scope>EOLOZ</scope><scope>FKUCP</scope><scope>HYQOX</scope><scope>IBDFT</scope><scope>JSICY</scope><scope>K30</scope><scope>PAAUG</scope><scope>PAWHS</scope><scope>PAWZZ</scope><scope>PAXOH</scope><scope>PBHAV</scope><scope>PBQSW</scope><scope>PBYQZ</scope><scope>PCIWU</scope><scope>PCMID</scope><scope>PCZJX</scope><scope>PDGRG</scope><scope>PDWWI</scope><scope>PETMR</scope><scope>PFVGT</scope><scope>PGXDX</scope><scope>PIHIL</scope><scope>PISVA</scope><scope>PJCTQ</scope><scope>PJTMS</scope><scope>PLCHJ</scope><scope>PMHAD</scope><scope>PNQDJ</scope><scope>POUND</scope><scope>PPLAD</scope><scope>PQAPC</scope><scope>PQCAN</scope><scope>PQCMW</scope><scope>PQEME</scope><scope>PQHKH</scope><scope>PQMID</scope><scope>PQNCT</scope><scope>PQNET</scope><scope>PQSCT</scope><scope>PQSET</scope><scope>PSVJG</scope><scope>PVMQY</scope><scope>PZGFC</scope><scope>~OT</scope><scope>~OU</scope><scope>~OV</scope><scope>~OW</scope><scope>7U4</scope><scope>BHHNA</scope><scope>DWI</scope><scope>WZK</scope></search><sort><creationdate>19661201</creationdate><title>A Study of Key Communicators in Urban Thailand</title><author>Jacobs, Milton ; Farzanegan, Farhad ; Askenasy, Alexander R.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c313t-33a3b25dbb3d00d0909d2ea47a9d60aeac6b975c6fa9607cb5137fee45b7ac233</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1966</creationdate><topic>Aristocracy</topic><topic>Communication/Communications/ Communicative/ Communicating/ Communicator/ Communicational</topic><topic>Communications media</topic><topic>Education/Educational/Educator/ Educators/ Educationally</topic><topic>Government officials</topic><topic>Mass communication</topic><topic>Mass media</topic><topic>Merchants</topic><topic>News content</topic><topic>Opinion leaders</topic><topic>Sociometrics</topic><topic>Teachers</topic><topic>Thai/Thais/Thailand</topic><topic>Urban (see also Ru/Ur)</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Jacobs, Milton</creatorcontrib><creatorcontrib>Farzanegan, Farhad</creatorcontrib><creatorcontrib>Askenasy, Alexander R.</creatorcontrib><collection>Istex</collection><collection>CrossRef</collection><collection>Periodicals Archive Online JSTOR Titles</collection><collection>Periodicals Index Online Segment 01</collection><collection>Periodicals Index Online Segment 04</collection><collection>ProQuest Historical Periodicals</collection><collection>Periodicals Index Online Segment 27</collection><collection>Periodicals Index Online Segment 36</collection><collection>Periodicals Index Online</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - West</collection><collection>Primary Sources Access (Plan D) - International</collection><collection>Primary Sources Access & Build (Plan A) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Midwest</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Northeast</collection><collection>Primary Sources Access (Plan D) - Southeast</collection><collection>Primary Sources Access (Plan D) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Southeast</collection><collection>Primary Sources Access (Plan D) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - UK / I</collection><collection>Primary Sources Access (Plan D) - Canada</collection><collection>Primary Sources Access (Plan D) - EMEALA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - International</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - International</collection><collection>Primary Sources Access (Plan D) - West</collection><collection>Periodicals Index Online Segments 1-50</collection><collection>Primary Sources Access (Plan D) - APAC</collection><collection>Primary Sources Access (Plan D) - Midwest</collection><collection>Primary Sources Access (Plan D) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Canada</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - EMEALA</collection><collection>Primary Sources Access & Build (Plan A) - APAC</collection><collection>Primary Sources Access & Build (Plan A) - Canada</collection><collection>Primary Sources Access & Build (Plan A) - West</collection><collection>Primary Sources Access & Build (Plan A) - EMEALA</collection><collection>Primary Sources Access (Plan D) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - Midwest</collection><collection>Primary Sources Access & Build (Plan A) - North Central</collection><collection>Primary Sources Access & Build (Plan A) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - Southeast</collection><collection>Primary Sources Access (Plan D) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - APAC</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - MEA</collection><collection>PAO Collection 2 (purchase pre Oct/2008)</collection><collection>Periodicals Archive Online Collection 2</collection><collection>PAO Collection 2</collection><collection>Periodicals Archive Online Collection 2.2</collection><collection>Sociological Abstracts (pre-2017)</collection><collection>Sociological Abstracts</collection><collection>Sociological Abstracts</collection><collection>Sociological Abstracts (Ovid)</collection><jtitle>Social forces</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Jacobs, Milton</au><au>Farzanegan, Farhad</au><au>Askenasy, Alexander R.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>A Study of Key Communicators in Urban Thailand</atitle><jtitle>Social forces</jtitle><addtitle>Social Forces</addtitle><date>1966-12-01</date><risdate>1966</risdate><volume>45</volume><issue>2</issue><spage>192</spage><epage>199</epage><pages>192-199</pages><issn>0037-7732</issn><eissn>1534-7605</eissn><coden>SOFOAP</coden><abstract>Who are the key communicators in urban Thailand? This study identifies them on the basis of 363 interviews in four major cities by education, age and occupation. In decreasing order, key communicators were monks, professionals, military men, government officials, teachers and merchants. Out of a list of characteristics of key communicators the most critical ones were education, heavy exposure to the mass media (especially the printed media), and responsible roles in word-of-mouth communication. The Thai findings were compared with studies of other societies, and major communalities that characterized activists in the communication network were identified.</abstract><cop>Chapel Hill, N.C</cop><pub>The University of North Carolina Press</pub><doi>10.2307/2574389</doi><tpages>8</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0037-7732 |
| ispartof | Social forces, 1966-12, Vol.45 (2), p.192-199 |
| issn | 0037-7732 1534-7605 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_60083014 |
| source | HeinOnline Law Journal Library; Sociological Abstracts; Oxford University Press Journals Digital Archive Legacy; Periodicals Index Online; Jstor Complete Legacy; Alma/SFX Local Collection |
| subjects | Aristocracy Communication/Communications/ Communicative/ Communicating/ Communicator/ Communicational Communications media Education/Educational/Educator/ Educators/ Educationally Government officials Mass communication Mass media Merchants News content Opinion leaders Sociometrics Teachers Thai/Thais/Thailand Urban (see also Ru/Ur) |
| title | A Study of Key Communicators in Urban Thailand |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-18T13%3A19%3A13IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=A%20Study%20of%20Key%20Communicators%20in%20Urban%20Thailand&rft.jtitle=Social%20forces&rft.au=Jacobs,%20Milton&rft.date=1966-12-01&rft.volume=45&rft.issue=2&rft.spage=192&rft.epage=199&rft.pages=192-199&rft.issn=0037-7732&rft.eissn=1534-7605&rft.coden=SOFOAP&rft_id=info:doi/10.2307/2574389&rft_dat=%3Cjstor_proqu%3E2574389%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1290992970&rft_id=info:pmid/&rft_jstor_id=2574389&rfr_iscdi=true |