In search of excellence: Fads, success stories, and adaptive emulation

The faddishness of the business community is often noted and lamented but not well understood by standard models of innovation and diffusion. We combine arguments about organizational cognition and institutional mimicry to develop a model of adaptive emulation, where firms respond to perceived failu...

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Veröffentlicht in:The American journal of sociology 2001-07, Vol.107 (1), p.147-182
Hauptverfasser: STRANG, David, MACY, Michael W
Format: Artikel
Sprache:eng
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Zusammenfassung:The faddishness of the business community is often noted and lamented but not well understood by standard models of innovation and diffusion. We combine arguments about organizational cognition and institutional mimicry to develop a model of adaptive emulation, where firms respond to perceived failure by imitating their most successful peers.
ISSN:0002-9602
1537-5390
DOI:10.1086/323039