Ethnography in the Field of Design
Members of the design profession help develop new products and services of many kinds, and they are centrally concerned with satisfying the needs of users of their products. Ethnography appeals to designers because it provides a window onto the ways consumers interact with products in their everyday...
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| Veröffentlicht in: | Human organization 2000-12, Vol.59 (4), p.377-388 |
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| container_title | Human organization |
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| creator | Wasson, Christina |
| description | Members of the design profession help develop new products and services of many kinds, and they are centrally concerned with satisfying the needs of users of their products. Ethnography appeals to designers because it provides a window onto the ways consumers interact with products in their everyday lives. The paper provides an overview of this extension of applied anthropology to a new domain. It traces how ethnography became known to designers and the transmission of particular research traditions that have shaped the practice of "ethnography" in the design field. Ethnomethodology, conversation analysis, and activity theory have been prominent theoretical influences. Most data-gathering methods are characterized by the use of videotape. As an example, I describe the research practices of one design firm, formerly known as E-Lab LLC, now part of Sapient Corporation. |
| doi_str_mv | 10.17730/humo.59.4.h13326628n127516 |
| format | Article |
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| identifier | ISSN: 0018-7259 |
| ispartof | Human organization, 2000-12, Vol.59 (4), p.377-388 |
| issn | 0018-7259 1938-3525 |
| language | eng |
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| source | Sociological Abstracts; JSTOR |
| subjects | Anthropology Applied anthropology Collaboration Consumers Consumption Data collection Design Designers Discourse analysis Employment Ethics Ethnography Ethnology Ethnomethodology Everyday Life Factories Field of ethnology Human factors research Industrial design Manufacturers Marketing Observational research Occupational groups Product design Product development Research methods Social Anthropology Social research Social Science Research Software Sources and methods U.S.A Verbal communication Video Videos |
| title | Ethnography in the Field of Design |
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