Who REALLY Wants to be a Millionaire? Gender Differences in Game Show Contestant Behavior Under Risk

Objective. On the popular game show Who Wants to be a Millionaire men appear to average higher winnings than women. This article investigates potential reasons, including different uses of information sources (lifelines) and different perceptions of risk. Method. We analyzed the decisions and result...

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Veröffentlicht in:	Social science quarterly 2009-06, Vol.90 (2), p.243-261
Hauptverfasser:	Johnson, Daniel K. N., Gleason, Tracy R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Coefficients Comparative analysis Contests Decision Making Expected values Game shows Games Gender Gender differences Gender studies Human behaviour Income estimates Men Of General Interest Perception Prospect theory Psychology Quiz shows Regression coefficients Risk Risk aversion Risk management Sex Differences Sex differentiation Social psychology Social sciences Sociology Sociology of communication and mass media. Sociolinguistics Sociology of knowledge and sociology of culture Television Television programs Women
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