Gap analysis in customer loyalty : A research in 5-star hotels in the antalya region of Turkey

Today everybody knows that in balance of establishment-customer relation, customers had gained big advantage. In order to continue long-term relationships with customers understanding them, meeting their expectations, being different from rivals are important. This situation is especially vital in s...

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Veröffentlicht in:	Quality & quantity 2006-04, Vol.40 (2), p.187-205
1. Verfasser:	AKSU, A. Akin
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Client Satisfaction Consumers Customer service Customers Economic behaviour. Consumption Economic methodology Economic sociology Empirical tests History, theory and methodology Hotel industry Hotels Hotels & motels Leisure economics Loyalty Market strategy Measurement Meetings Methodology Sociology Sociology of economy and development Tourism Turkey
Online-Zugang:	Volltext
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