The move toward primary care

An OB/GYN's strategic reaction to the ever changing health care environment and its attempt to transform itself from a specialty care to a primary care provider is examined. The clinic's search for information as to which, if any, of its current OB/GYN clients would be most likely to utili...

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Veröffentlicht in:	Marketing health services 1998-12, Vol.18 (4), p.18-27
Hauptverfasser:	Clugston, Michael, Wren, Brent M
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Changes Client relationships Customer services Family physicians Health care policy Health maintenance organizations HMOs Market positioning Marketing Medical care Medical sector Medical service Medicine Mothers Physician and patient Physicians Primary care Reforms Single parents Social aspects Specialty services Statistical analysis Strategic planning Studies United States Women Womens health
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