The move toward primary care
An OB/GYN's strategic reaction to the ever changing health care environment and its attempt to transform itself from a specialty care to a primary care provider is examined. The clinic's search for information as to which, if any, of its current OB/GYN clients would be most likely to utili...
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| Veröffentlicht in: | Marketing health services 1998-12, Vol.18 (4), p.18-27 |
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| container_title | Marketing health services |
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| creator | Clugston, Michael Wren, Brent M |
| description | An OB/GYN's strategic reaction to the ever changing health care environment and its attempt to transform itself from a specialty care to a primary care provider is examined. The clinic's search for information as to which, if any, of its current OB/GYN clients would be most likely to utilize new primary care services is also studied. It was found that single mothers, frequent users of the clinic's current services, and those clients who have personal physicians were more likely to try the clinic's new primary care services. Advertising seemed to have no effect on the current clients' likelihood of utilizing the clinics new services. |
| format | Magazinearticle |
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| fulltext | fulltext |
| identifier | ISSN: 1094-1304 |
| ispartof | Marketing health services, 1998-12, Vol.18 (4), p.18-27 |
| issn | 1094-1304 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_59964151 |
| source | PAIS Index; Business Source Complete |
| subjects | Changes Client relationships Customer services Family physicians Health care policy Health maintenance organizations HMOs Market positioning Marketing Medical care Medical sector Medical service Medicine Mothers Physician and patient Physicians Primary care Reforms Single parents Social aspects Specialty services Statistical analysis Strategic planning Studies United States Women Womens health |
| title | The move toward primary care |
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