Political talk radio in the '90s: A panel study

Political talk radio's influence and audience grew significantly in the early part of the 1990s, but the number of people who listen to such programs dropped significantly in the latter part of the decade. A national panel of survey respondents is used to examine the possible reasons for this drop. Analysis finds that those who listened but later quit are more likely to be female, more tolerant of other viewpoints, more liberal, and more trusting in the mainstream press as compared to others.