Partisan Mobilization Campaigns in the Field: Results from a Statewide Turnout Experiment in Michigan
Political parties have recently rediscovered grassroots tactics for voter mobilization. The only solid evidence for the effectiveness of such get-out-the-vote (GOTV) tactics is based upon non-partisan field experiments that may not accurately capture the effectiveness of partisan campaign outreach....
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Veröffentlicht in: | Political research quarterly 2006-03, Vol.59 (1), p.85-97 |
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description | Political parties have recently rediscovered grassroots tactics for voter mobilization. The only solid evidence for the effectiveness of such get-out-the-vote (GOTV) tactics is based upon non-partisan field experiments that may not accurately capture the effectiveness of partisan campaign outreach. In order to address this lacuna, during the 2002 Michigan gubernatorial election, a large field experiment across 14 state house districts evaluated the cost effectiveness of three mobilization technologies utilized by the Michigan Democratic Party's Youth Coordinated Campaign: door hangers, volunteer phone calls, and face-to-face visits. Contrary to past non-partisan experiments, our results indicate that all three GOTV strategies possess similar cost-effectiveness. |
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Friedrichs</creatorcontrib><creatorcontrib>King, David C.</creatorcontrib><title>Partisan Mobilization Campaigns in the Field: Results from a Statewide Turnout Experiment in Michigan</title><title>Political research quarterly</title><description>Political parties have recently rediscovered grassroots tactics for voter mobilization. The only solid evidence for the effectiveness of such get-out-the-vote (GOTV) tactics is based upon non-partisan field experiments that may not accurately capture the effectiveness of partisan campaign outreach. In order to address this lacuna, during the 2002 Michigan gubernatorial election, a large field experiment across 14 state house districts evaluated the cost effectiveness of three mobilization technologies utilized by the Michigan Democratic Party's Youth Coordinated Campaign: door hangers, volunteer phone calls, and face-to-face visits. 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Friedrichs</au><au>King, David C.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Partisan Mobilization Campaigns in the Field: Results from a Statewide Turnout Experiment in Michigan</atitle><jtitle>Political research quarterly</jtitle><date>2006-03-01</date><risdate>2006</risdate><volume>59</volume><issue>1</issue><spage>85</spage><epage>97</epage><pages>85-97</pages><issn>1065-9129</issn><eissn>1938-274X</eissn><abstract>Political parties have recently rediscovered grassroots tactics for voter mobilization. The only solid evidence for the effectiveness of such get-out-the-vote (GOTV) tactics is based upon non-partisan field experiments that may not accurately capture the effectiveness of partisan campaign outreach. 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subjects | Canvassing Control groups Cost-effectiveness Elections Electoral campaigning Experiments Field study Governors Human experimentation Michigan Mobilization Partisanship Political campaigns Political mobilization Political participation Political Parties Political partisanship Standard error State elections Strategic planning U.S.A Voter behavior Voter registration Voter turnout Voting Voting Behavior Voting turnout |
title | Partisan Mobilization Campaigns in the Field: Results from a Statewide Turnout Experiment in Michigan |
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