Partisan Mobilization Campaigns in the Field: Results from a Statewide Turnout Experiment in Michigan

Political parties have recently rediscovered grassroots tactics for voter mobilization. The only solid evidence for the effectiveness of such get-out-the-vote (GOTV) tactics is based upon non-partisan field experiments that may not accurately capture the effectiveness of partisan campaign outreach....

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Veröffentlicht in:Political research quarterly 2006-03, Vol.59 (1), p.85-97
Hauptverfasser: Nickerson, David W., Ryan D. Friedrichs, King, David C.
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Ryan D. Friedrichs
King, David C.
description Political parties have recently rediscovered grassroots tactics for voter mobilization. The only solid evidence for the effectiveness of such get-out-the-vote (GOTV) tactics is based upon non-partisan field experiments that may not accurately capture the effectiveness of partisan campaign outreach. In order to address this lacuna, during the 2002 Michigan gubernatorial election, a large field experiment across 14 state house districts evaluated the cost effectiveness of three mobilization technologies utilized by the Michigan Democratic Party's Youth Coordinated Campaign: door hangers, volunteer phone calls, and face-to-face visits. Contrary to past non-partisan experiments, our results indicate that all three GOTV strategies possess similar cost-effectiveness.
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Friedrichs</au><au>King, David C.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Partisan Mobilization Campaigns in the Field: Results from a Statewide Turnout Experiment in Michigan</atitle><jtitle>Political research quarterly</jtitle><date>2006-03-01</date><risdate>2006</risdate><volume>59</volume><issue>1</issue><spage>85</spage><epage>97</epage><pages>85-97</pages><issn>1065-9129</issn><eissn>1938-274X</eissn><abstract>Political parties have recently rediscovered grassroots tactics for voter mobilization. The only solid evidence for the effectiveness of such get-out-the-vote (GOTV) tactics is based upon non-partisan field experiments that may not accurately capture the effectiveness of partisan campaign outreach. 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source PAIS Index; Worldwide Political Science Abstracts; JSTOR Archive Collection A-Z Listing; SAGE Complete A-Z List; Political Science Complete; Alma/SFX Local Collection
subjects Canvassing
Control groups
Cost-effectiveness
Elections
Electoral campaigning
Experiments
Field study
Governors
Human experimentation
Michigan
Mobilization
Partisanship
Political campaigns
Political mobilization
Political participation
Political Parties
Political partisanship
Standard error
State elections
Strategic planning
U.S.A
Voter behavior
Voter registration
Voter turnout
Voting
Voting Behavior
Voting turnout
title Partisan Mobilization Campaigns in the Field: Results from a Statewide Turnout Experiment in Michigan
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