The marketing mix: A Canadian perspective

The marketing mix: A Canadian perspective

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Veröffentlicht in:Journal of the Academy of Marketing Science 1973-04, Vol.1 (1), p.1-11
Hauptverfasser: Banting, Peter M, Ross, Randolph E
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Sprache:eng
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Marketing
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container_title Journal of the Academy of Marketing Science
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creator Banting, Peter M
Ross, Randolph E
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doi_str_mv 10.1007/BF02729310
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source PAIS Index; SpringerLink Journals; Periodicals Index Online
subjects Marketing
title The marketing mix: A Canadian perspective
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