The Reliability of Input/Output Analysis for Marketing
Although interest in input/output analysis was expressed as early as 1951, apparently few companies are using this technique. Typical marketing problems related to identification of users, estimates of users' needs, and determination of users' relative growth rates should lend themselves w...
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| Veröffentlicht in: | California management review 1972-07, Vol.14 (4), p.75-81 |
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| container_title | California management review |
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| creator | ROTHE, JAMES T. |
| description | Although interest in input/output analysis was expressed as early as 1951, apparently few companies are using this technique. Typical marketing problems related to identification of users, estimates of users' needs, and determination of users' relative growth rates should lend themselves well to input/output technique. An example of input/output application to a market identification problem for a hypothetical firm is developed. |
| doi_str_mv | 10.2307/41164386 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0008-1256 |
| ispartof | California management review, 1972-07, Vol.14 (4), p.75-81 |
| issn | 0008-1256 2162-8564 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_59543263 |
| source | PAIS Index; Alma/SFX Local Collection; Periodicals Index Online |
| subjects | Business economics Business structures Coefficients Economic growth rate Employment Industrial market Industrial output Input output Input output analysis Input-output data Marketing Paperboard |
| title | The Reliability of Input/Output Analysis for Marketing |
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