Calling the shots in R&D [research and development]: subjective probability allows a reliable estimate of potential success five to ten years ahead [with a study of Sandoz, ltd., of Switzerland]

Calling the shots in R&D [research and development]: subjective probability allows a reliable estimate of potential success five to ten years ahead [with a study of Sandoz, ltd., of Switzerland]

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Veröffentlicht in:Harvard business review 1978-06, Vol.56, p.151-160
1. Verfasser: Balthasar, Hans Ulrich
Format: Magazinearticle
Sprache:eng
Schlagworte:
Pharmaceutical research
Research and development
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source PAIS Index; EBSCOhost Business Source Complete
subjects Pharmaceutical research
Research and development
title Calling the shots in R&D [research and development]: subjective probability allows a reliable estimate of potential success five to ten years ahead [with a study of Sandoz, ltd., of Switzerland]
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