Why planners don't

This paper deals with a study which the authors undertook of the planning function in five major U.S. corporations. None of the five engaged in true strategic planning. The authors advance explanations for this relatively low level of planning activity, based on the environmental, organizational, an...

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Veröffentlicht in:	Long range planning 1977-06, Vol.10 (3), p.19-24
Hauptverfasser:	Saunders, Charles B., Tuggle, Francis D.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business planning Corporate planning Strategic Strategic planning United States
Online-Zugang:	Volltext
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