Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971-1975
Trends in consumer attitudes toward business philosophy, product quality, advertising, consumer responsibilities, government regulation and price controls are examined. The findings of three national surveys indicate that the level of consumer discontent did not change substantially between 1971 and...
Gespeichert in:
| Veröffentlicht in: | The Journal of consumer affairs 1976, Vol.10 (2), p.117-139 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 139 |
|---|---|
| container_issue | 2 |
| container_start_page | 117 |
| container_title | The Journal of consumer affairs |
| container_volume | 10 |
| creator | BARKSDALE, HIRAM C. DARDEN, WILLIAM R. PERREAULT, WILLIAM D. |
| description | Trends in consumer attitudes toward business philosophy, product quality, advertising, consumer responsibilities, government regulation and price controls are examined. The findings of three national surveys indicate that the level of consumer discontent did not change substantially between 1971 and 1975. Despite expanding efforts to advance the interests of consumers, the basic criticisms and frustrations expressed by respondents in 1971 were echoed again in 1973 and 1975. However there were some notable trends in the kinds and magnitudes of consumer concerns over this period. The need to treat consumer dissatisfaction as a relative concept is emphasized, and it is suggested that comparisons of present levels of consumer unrest to a zero base would probably lead to exaggerated interpretations of current conditions. |
| doi_str_mv | 10.1111/j.1745-6606.1976.tb00578.x |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_miscellaneous_58959833</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>23858688</jstor_id><sourcerecordid>23858688</sourcerecordid><originalsourceid>FETCH-LOGICAL-c5167-27173a785fcd0cbb0663988dc9bb42d595e5818bf4996d237ff61ea4c89765593</originalsourceid><addsrcrecordid>eNqVkktv1DAUhSMEEsPAT0BERWJFgh_xqxs0imAoFIo6rWBnnMQZkiZ2sR06_fd4SDULJJDwwpZ8vnt0r4-T5AiCHMb1qs8hK0hGKaA5FIzmoQKAMJ7v7iWLg3Q_WQCAUAYA4w-TR973AEAEGFgk38rvymy1T09MWlrjp1G7dBVCF6Ym3l7YG-Wa9KNyVzp0ZvvyAHV-TJVp0rX9qZ0ZtQnpud5OgwqdNcdpbAZmcSOPkwetGrx-cncuk8u3by7Kd9np2fqkXJ1mNYGUZYhBhhXjpK0bUFcVoBQLzptaVFWBGiKIJhzyqi2EoA3CrG0p1KqoeZyaEIGXyYvZ99rZH5P2QY6dr_UwKKPt5CXhggiOcQSP_gB7OzkTe5MIIYwpEPBfEIw-oEAFitDzv0JIFAJD_rux45mqnfXe6VZeu25U7lZCIPchyl7uk5L7pOQ-RHkXotzF4tdz8U036Nv_qJTvz8oVjG-6TJ7ODr0P1h0cEOaEU86jns1654PeHfQYuKQMMyK_fFrLzVfyGX-g53IT-Wcz3yor1Tb-A3m5QQBiAAXgcWT8C77vwrI</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1294931859</pqid></control><display><type>article</type><title>Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971-1975</title><source>PAIS Index</source><source>Business Source Complete</source><source>Periodicals Index Online</source><source>Jstor Complete Legacy</source><source>Alma/SFX Local Collection</source><creator>BARKSDALE, HIRAM C. ; DARDEN, WILLIAM R. ; PERREAULT, WILLIAM D.</creator><creatorcontrib>BARKSDALE, HIRAM C. ; DARDEN, WILLIAM R. ; PERREAULT, WILLIAM D.</creatorcontrib><description>Trends in consumer attitudes toward business philosophy, product quality, advertising, consumer responsibilities, government regulation and price controls are examined. The findings of three national surveys indicate that the level of consumer discontent did not change substantially between 1971 and 1975. Despite expanding efforts to advance the interests of consumers, the basic criticisms and frustrations expressed by respondents in 1971 were echoed again in 1973 and 1975. However there were some notable trends in the kinds and magnitudes of consumer concerns over this period. The need to treat consumer dissatisfaction as a relative concept is emphasized, and it is suggested that comparisons of present levels of consumer unrest to a zero base would probably lead to exaggerated interpretations of current conditions.</description><identifier>ISSN: 0022-0078</identifier><identifier>EISSN: 1745-6606</identifier><identifier>DOI: 10.1111/j.1745-6606.1976.tb00578.x</identifier><language>eng</language><publisher>Oxford, UK: Blackwell Publishing Ltd</publisher><subject>Advertising ; Advertising restrictions ; Brand loyalty ; Consumer advertising ; Consumer affairs departments ; Consumer attitudes ; Consumer economics ; Consumer prices ; Consumer surveys ; Consumerism ; Consumers ; Government regulation ; Government regulation of business ; Marketing ; Philosophy ; Polls & surveys ; Price controls ; Product quality ; Questionnaires ; Research methodology ; Trends ; Wage & price controls</subject><ispartof>The Journal of consumer affairs, 1976, Vol.10 (2), p.117-139</ispartof><rights>1976 American Council on Consumer Interests</rights><rights>Copyright American Council on Consumer Interests WINTER 1976</rights><rights>Copyright American Council on Consumer Interests Winter 1976</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c5167-27173a785fcd0cbb0663988dc9bb42d595e5818bf4996d237ff61ea4c89765593</citedby><cites>FETCH-LOGICAL-c5167-27173a785fcd0cbb0663988dc9bb42d595e5818bf4996d237ff61ea4c89765593</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/23858688$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/23858688$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,777,781,800,27846,27847,27850,27905,27906,57998,58231</link.rule.ids></links><search><creatorcontrib>BARKSDALE, HIRAM C.</creatorcontrib><creatorcontrib>DARDEN, WILLIAM R.</creatorcontrib><creatorcontrib>PERREAULT, WILLIAM D.</creatorcontrib><title>Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971-1975</title><title>The Journal of consumer affairs</title><description>Trends in consumer attitudes toward business philosophy, product quality, advertising, consumer responsibilities, government regulation and price controls are examined. The findings of three national surveys indicate that the level of consumer discontent did not change substantially between 1971 and 1975. Despite expanding efforts to advance the interests of consumers, the basic criticisms and frustrations expressed by respondents in 1971 were echoed again in 1973 and 1975. However there were some notable trends in the kinds and magnitudes of consumer concerns over this period. The need to treat consumer dissatisfaction as a relative concept is emphasized, and it is suggested that comparisons of present levels of consumer unrest to a zero base would probably lead to exaggerated interpretations of current conditions.</description><subject>Advertising</subject><subject>Advertising restrictions</subject><subject>Brand loyalty</subject><subject>Consumer advertising</subject><subject>Consumer affairs departments</subject><subject>Consumer attitudes</subject><subject>Consumer economics</subject><subject>Consumer prices</subject><subject>Consumer surveys</subject><subject>Consumerism</subject><subject>Consumers</subject><subject>Government regulation</subject><subject>Government regulation of business</subject><subject>Marketing</subject><subject>Philosophy</subject><subject>Polls & surveys</subject><subject>Price controls</subject><subject>Product quality</subject><subject>Questionnaires</subject><subject>Research methodology</subject><subject>Trends</subject><subject>Wage & price controls</subject><issn>0022-0078</issn><issn>1745-6606</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1976</creationdate><recordtype>article</recordtype><sourceid>HYQOX</sourceid><sourceid>K30</sourceid><sourceid>7TQ</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNqVkktv1DAUhSMEEsPAT0BERWJFgh_xqxs0imAoFIo6rWBnnMQZkiZ2sR06_fd4SDULJJDwwpZ8vnt0r4-T5AiCHMb1qs8hK0hGKaA5FIzmoQKAMJ7v7iWLg3Q_WQCAUAYA4w-TR973AEAEGFgk38rvymy1T09MWlrjp1G7dBVCF6Ym3l7YG-Wa9KNyVzp0ZvvyAHV-TJVp0rX9qZ0ZtQnpud5OgwqdNcdpbAZmcSOPkwetGrx-cncuk8u3by7Kd9np2fqkXJ1mNYGUZYhBhhXjpK0bUFcVoBQLzptaVFWBGiKIJhzyqi2EoA3CrG0p1KqoeZyaEIGXyYvZ99rZH5P2QY6dr_UwKKPt5CXhggiOcQSP_gB7OzkTe5MIIYwpEPBfEIw-oEAFitDzv0JIFAJD_rux45mqnfXe6VZeu25U7lZCIPchyl7uk5L7pOQ-RHkXotzF4tdz8U036Nv_qJTvz8oVjG-6TJ7ODr0P1h0cEOaEU86jns1654PeHfQYuKQMMyK_fFrLzVfyGX-g53IT-Wcz3yor1Tb-A3m5QQBiAAXgcWT8C77vwrI</recordid><startdate>1976</startdate><enddate>1976</enddate><creator>BARKSDALE, HIRAM C.</creator><creator>DARDEN, WILLIAM R.</creator><creator>PERREAULT, WILLIAM D.</creator><general>Blackwell Publishing Ltd</general><general>THE UNIVERSITY OF WISCONSIN PRESS</general><general>University of Wisconsin Press</general><scope>FBQ</scope><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>ABKTN</scope><scope>ACNBF</scope><scope>HYQOX</scope><scope>JHMDA</scope><scope>K30</scope><scope>PAAUG</scope><scope>PAWHS</scope><scope>PAWZZ</scope><scope>PAXOH</scope><scope>PBHAV</scope><scope>PBQSW</scope><scope>PBYQZ</scope><scope>PCIWU</scope><scope>PCMID</scope><scope>PCZJX</scope><scope>PDGRG</scope><scope>PDWWI</scope><scope>PETMR</scope><scope>PFVGT</scope><scope>PGXDX</scope><scope>PIHIL</scope><scope>PISVA</scope><scope>PJCTQ</scope><scope>PJTMS</scope><scope>PLCHJ</scope><scope>PMHAD</scope><scope>PNQDJ</scope><scope>POUND</scope><scope>PPLAD</scope><scope>PQAPC</scope><scope>PQCAN</scope><scope>PQCMW</scope><scope>PQEME</scope><scope>PQHKH</scope><scope>PQMID</scope><scope>PQNCT</scope><scope>PQNET</scope><scope>PQSCT</scope><scope>PQSET</scope><scope>PSVJG</scope><scope>PVMQY</scope><scope>PZGFC</scope><scope>~P6</scope><scope>~PM</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope><scope>0-V</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>88G</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DPSOV</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>K60</scope><scope>K6~</scope><scope>KC-</scope><scope>L.-</scope><scope>M0A</scope><scope>M0C</scope><scope>M2L</scope><scope>M2M</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PSYQQ</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>1976</creationdate><title>Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971-1975</title><author>BARKSDALE, HIRAM C. ; DARDEN, WILLIAM R. ; PERREAULT, WILLIAM D.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c5167-27173a785fcd0cbb0663988dc9bb42d595e5818bf4996d237ff61ea4c89765593</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1976</creationdate><topic>Advertising</topic><topic>Advertising restrictions</topic><topic>Brand loyalty</topic><topic>Consumer advertising</topic><topic>Consumer affairs departments</topic><topic>Consumer attitudes</topic><topic>Consumer economics</topic><topic>Consumer prices</topic><topic>Consumer surveys</topic><topic>Consumerism</topic><topic>Consumers</topic><topic>Government regulation</topic><topic>Government regulation of business</topic><topic>Marketing</topic><topic>Philosophy</topic><topic>Polls & surveys</topic><topic>Price controls</topic><topic>Product quality</topic><topic>Questionnaires</topic><topic>Research methodology</topic><topic>Trends</topic><topic>Wage & price controls</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>BARKSDALE, HIRAM C.</creatorcontrib><creatorcontrib>DARDEN, WILLIAM R.</creatorcontrib><creatorcontrib>PERREAULT, WILLIAM D.</creatorcontrib><collection>AGRIS</collection><collection>Istex</collection><collection>CrossRef</collection><collection>Periodicals Archive Online JSTOR Titles</collection><collection>Periodicals Archive Online Collection 6 (2022)</collection><collection>ProQuest Historical Periodicals</collection><collection>Periodicals Index Online Segment 31</collection><collection>Periodicals Index Online</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - West</collection><collection>Primary Sources Access (Plan D) - International</collection><collection>Primary Sources Access & Build (Plan A) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Midwest</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Northeast</collection><collection>Primary Sources Access (Plan D) - Southeast</collection><collection>Primary Sources Access (Plan D) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Southeast</collection><collection>Primary Sources Access (Plan D) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - UK / I</collection><collection>Primary Sources Access (Plan D) - Canada</collection><collection>Primary Sources Access (Plan D) - EMEALA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - North Central</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - International</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - International</collection><collection>Primary Sources Access (Plan D) - West</collection><collection>Periodicals Index Online Segments 1-50</collection><collection>Primary Sources Access (Plan D) - APAC</collection><collection>Primary Sources Access (Plan D) - Midwest</collection><collection>Primary Sources Access (Plan D) - MEA</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - Canada</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - EMEALA</collection><collection>Primary Sources Access & Build (Plan A) - APAC</collection><collection>Primary Sources Access & Build (Plan A) - Canada</collection><collection>Primary Sources Access & Build (Plan A) - West</collection><collection>Primary Sources Access & Build (Plan A) - EMEALA</collection><collection>Primary Sources Access (Plan D) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - Midwest</collection><collection>Primary Sources Access & Build (Plan A) - North Central</collection><collection>Primary Sources Access & Build (Plan A) - Northeast</collection><collection>Primary Sources Access & Build (Plan A) - South Central</collection><collection>Primary Sources Access & Build (Plan A) - Southeast</collection><collection>Primary Sources Access (Plan D) - UK / I</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - APAC</collection><collection>Primary Sources Access—Foundation Edition (Plan E) - MEA</collection><collection>Periodicals Archive Online Collection 6</collection><collection>Periodicals Archive Online JISC Collection</collection><collection>PAIS Index</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Psychology Database (Alumni)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>Politics Collection</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Politics Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Archive</collection><collection>ABI/INFORM Global</collection><collection>Political Science Database</collection><collection>ProQuest Psychology</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest One Psychology</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><jtitle>The Journal of consumer affairs</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>BARKSDALE, HIRAM C.</au><au>DARDEN, WILLIAM R.</au><au>PERREAULT, WILLIAM D.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971-1975</atitle><jtitle>The Journal of consumer affairs</jtitle><date>1976</date><risdate>1976</risdate><volume>10</volume><issue>2</issue><spage>117</spage><epage>139</epage><pages>117-139</pages><issn>0022-0078</issn><eissn>1745-6606</eissn><abstract>Trends in consumer attitudes toward business philosophy, product quality, advertising, consumer responsibilities, government regulation and price controls are examined. The findings of three national surveys indicate that the level of consumer discontent did not change substantially between 1971 and 1975. Despite expanding efforts to advance the interests of consumers, the basic criticisms and frustrations expressed by respondents in 1971 were echoed again in 1973 and 1975. However there were some notable trends in the kinds and magnitudes of consumer concerns over this period. The need to treat consumer dissatisfaction as a relative concept is emphasized, and it is suggested that comparisons of present levels of consumer unrest to a zero base would probably lead to exaggerated interpretations of current conditions.</abstract><cop>Oxford, UK</cop><pub>Blackwell Publishing Ltd</pub><doi>10.1111/j.1745-6606.1976.tb00578.x</doi><tpages>23</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0022-0078 |
| ispartof | The Journal of consumer affairs, 1976, Vol.10 (2), p.117-139 |
| issn | 0022-0078 1745-6606 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_58959833 |
| source | PAIS Index; Business Source Complete; Periodicals Index Online; Jstor Complete Legacy; Alma/SFX Local Collection |
| subjects | Advertising Advertising restrictions Brand loyalty Consumer advertising Consumer affairs departments Consumer attitudes Consumer economics Consumer prices Consumer surveys Consumerism Consumers Government regulation Government regulation of business Marketing Philosophy Polls & surveys Price controls Product quality Questionnaires Research methodology Trends Wage & price controls |
| title | Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971-1975 |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-18T03%3A09%3A55IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Changes%20In%20Consumer%20Attitudes%20Toward%20Marketing,%20Consumerism%20and%20Government%20Regulation:%201971-1975&rft.jtitle=The%20Journal%20of%20consumer%20affairs&rft.au=BARKSDALE,%20HIRAM%20C.&rft.date=1976&rft.volume=10&rft.issue=2&rft.spage=117&rft.epage=139&rft.pages=117-139&rft.issn=0022-0078&rft.eissn=1745-6606&rft_id=info:doi/10.1111/j.1745-6606.1976.tb00578.x&rft_dat=%3Cjstor_proqu%3E23858688%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1294931859&rft_id=info:pmid/&rft_jstor_id=23858688&rfr_iscdi=true |