An insight into bank corporate strategy: A Lloyds TSB case study

The article uses a case study approach to examine the development and strategic challenges facing one of the United Kingdom's largest commercial banks—Lloyds TSB. The article commences by discussing the main structural developments that have taken place in the dynamic financial services markets...

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Veröffentlicht in:	Thunderbird international business review 2005-05, Vol.47 (3), p.365-380
1. Verfasser:	Howcroft, Barry
Format:	Artikel
Sprache:	eng
Schlagworte:	Administration Banking Banking industry Banks Business conditions Case studies Commercial banks Competition Competitive advantage Cost control Customer services Deregulation Efficiency Financial services Great Britain International business Marketing Product quality Retail banking Stockholders Strategic planning
Online-Zugang:	Volltext
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