What's in a Name? Using Card Sorting to Evaluate Branding in an Academic Library's Web Site

Libraries are pressed to effectively promote use of the tools they provide users as well as their role in creating, selecting, and purchasing them. Applying “brand names” generated within the library is one promotional strategy. Usability testing at one academic library demonstrated how the card sor...

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Veröffentlicht in:	College & research libraries 2008-05, Vol.69 (3), p.242-250
Hauptverfasser:	HEPBURN, Peter, LEWIS, Krystal M
Format:	Artikel
Sprache:	eng
Schlagworte:	Academic libraries Branding Exact sciences and technology Information and communication sciences Information science. Documentation Information service management Internet resources Libraries Library and documentation centre management Library collections Promotion Scholarly publishing Sciences and techniques of general use User service management Web sites
Online-Zugang:	Volltext
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