What's in a Name? Using Card Sorting to Evaluate Branding in an Academic Library's Web Site
Libraries are pressed to effectively promote use of the tools they provide users as well as their role in creating, selecting, and purchasing them. Applying “brand names” generated within the library is one promotional strategy. Usability testing at one academic library demonstrated how the card sor...
Gespeichert in:
| Veröffentlicht in: | College & research libraries 2008-05, Vol.69 (3), p.242-250 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 250 |
|---|---|
| container_issue | 3 |
| container_start_page | 242 |
| container_title | College & research libraries |
| container_volume | 69 |
| creator | HEPBURN, Peter LEWIS, Krystal M |
| description | Libraries are pressed to effectively promote use of the tools they provide users as well as their role in creating, selecting, and purchasing them. Applying “brand names” generated within the library is one promotional strategy. Usability testing at one academic library demonstrated how the card sorting technique can be used to evaluate branding efforts. The study found that library users do not recognize or comprehend library brand names in the absence of a consistent approach to branding even if they do use the services that have been branded. |
| doi_str_mv | 10.5860/crl.69.3.242 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_57688686</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>57688686</sourcerecordid><originalsourceid>FETCH-LOGICAL-c323t-5d9caeb96f28f62cfe8e27ba9192b41139111474bb360c05f7b80d45572b5983</originalsourceid><addsrcrecordid>eNpdkEtLAzEUhYMoWKs7f0AQ1I1T85i8VlJLfUDRRStduAhJJqNTpjM1mRH896a0uHB1OZfvHO49AJxjNGKSo1sX6hFXIzoiOTkAA4IZyrhA-BAMEMIoQ1KgY3AS4wolzRgbgPflp-muI6waaOCLWfs7-Bar5gNOTCjgvA3dVnQtnH6bujedh_fBNMV2ubU0cOxM4deVg7PKBhN-UtbSWzivOn8KjkpTR3-2n0OweJguJk_Z7PXxeTKeZY4S2mWsUM54q3hJZMmJK730RFijsCI2x5gqjHEucmspRw6xUliJipwxQSxTkg7B1S52E9qv3sdOr6vofF2bxrd91ExwKbnkCbz4B67aPjTpNI2VynMqsErQzQ5yoY0x-FJvQrVOj2mM9LZlnVrWXGmqU8sJv9xnmuhMXaZyXBX_PARRgXhO6S_iz3oi</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>199443719</pqid></control><display><type>article</type><title>What's in a Name? Using Card Sorting to Evaluate Branding in an Academic Library's Web Site</title><source>DOAJ Directory of Open Access Journals</source><source>EZB-FREE-00999 freely available EZB journals</source><source>EBSCOhost Education Source</source><creator>HEPBURN, Peter ; LEWIS, Krystal M</creator><creatorcontrib>HEPBURN, Peter ; LEWIS, Krystal M</creatorcontrib><description>Libraries are pressed to effectively promote use of the tools they provide users as well as their role in creating, selecting, and purchasing them. Applying “brand names” generated within the library is one promotional strategy. Usability testing at one academic library demonstrated how the card sorting technique can be used to evaluate branding efforts. The study found that library users do not recognize or comprehend library brand names in the absence of a consistent approach to branding even if they do use the services that have been branded.</description><identifier>ISSN: 0010-0870</identifier><identifier>EISSN: 2150-6701</identifier><identifier>DOI: 10.5860/crl.69.3.242</identifier><identifier>CODEN: CRLIAI</identifier><language>eng</language><publisher>Chicago, IL: American Library Association</publisher><subject>Academic libraries ; Branding ; Exact sciences and technology ; Information and communication sciences ; Information science. Documentation ; Information service management ; Internet resources ; Libraries ; Library and documentation centre management ; Library collections ; Promotion ; Scholarly publishing ; Sciences and techniques of general use ; User service management ; Web sites</subject><ispartof>College & research libraries, 2008-05, Vol.69 (3), p.242-250</ispartof><rights>2015 INIST-CNRS</rights><rights>Copyright American Library Association May 2008</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c323t-5d9caeb96f28f62cfe8e27ba9192b41139111474bb360c05f7b80d45572b5983</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,864,27924,27925</link.rule.ids><backlink>$$Uhttp://pascal-francis.inist.fr/vibad/index.php?action=getRecordDetail&idt=20370643$$DView record in Pascal Francis$$Hfree_for_read</backlink></links><search><creatorcontrib>HEPBURN, Peter</creatorcontrib><creatorcontrib>LEWIS, Krystal M</creatorcontrib><title>What's in a Name? Using Card Sorting to Evaluate Branding in an Academic Library's Web Site</title><title>College & research libraries</title><description>Libraries are pressed to effectively promote use of the tools they provide users as well as their role in creating, selecting, and purchasing them. Applying “brand names” generated within the library is one promotional strategy. Usability testing at one academic library demonstrated how the card sorting technique can be used to evaluate branding efforts. The study found that library users do not recognize or comprehend library brand names in the absence of a consistent approach to branding even if they do use the services that have been branded.</description><subject>Academic libraries</subject><subject>Branding</subject><subject>Exact sciences and technology</subject><subject>Information and communication sciences</subject><subject>Information science. Documentation</subject><subject>Information service management</subject><subject>Internet resources</subject><subject>Libraries</subject><subject>Library and documentation centre management</subject><subject>Library collections</subject><subject>Promotion</subject><subject>Scholarly publishing</subject><subject>Sciences and techniques of general use</subject><subject>User service management</subject><subject>Web sites</subject><issn>0010-0870</issn><issn>2150-6701</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2008</creationdate><recordtype>article</recordtype><recordid>eNpdkEtLAzEUhYMoWKs7f0AQ1I1T85i8VlJLfUDRRStduAhJJqNTpjM1mRH896a0uHB1OZfvHO49AJxjNGKSo1sX6hFXIzoiOTkAA4IZyrhA-BAMEMIoQ1KgY3AS4wolzRgbgPflp-muI6waaOCLWfs7-Bar5gNOTCjgvA3dVnQtnH6bujedh_fBNMV2ubU0cOxM4deVg7PKBhN-UtbSWzivOn8KjkpTR3-2n0OweJguJk_Z7PXxeTKeZY4S2mWsUM54q3hJZMmJK730RFijsCI2x5gqjHEucmspRw6xUliJipwxQSxTkg7B1S52E9qv3sdOr6vofF2bxrd91ExwKbnkCbz4B67aPjTpNI2VynMqsErQzQ5yoY0x-FJvQrVOj2mM9LZlnVrWXGmqU8sJv9xnmuhMXaZyXBX_PARRgXhO6S_iz3oi</recordid><startdate>20080501</startdate><enddate>20080501</enddate><creator>HEPBURN, Peter</creator><creator>LEWIS, Krystal M</creator><general>American Library Association</general><scope>IQODW</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>E3H</scope><scope>F2A</scope></search><sort><creationdate>20080501</creationdate><title>What's in a Name? Using Card Sorting to Evaluate Branding in an Academic Library's Web Site</title><author>HEPBURN, Peter ; LEWIS, Krystal M</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c323t-5d9caeb96f28f62cfe8e27ba9192b41139111474bb360c05f7b80d45572b5983</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2008</creationdate><topic>Academic libraries</topic><topic>Branding</topic><topic>Exact sciences and technology</topic><topic>Information and communication sciences</topic><topic>Information science. Documentation</topic><topic>Information service management</topic><topic>Internet resources</topic><topic>Libraries</topic><topic>Library and documentation centre management</topic><topic>Library collections</topic><topic>Promotion</topic><topic>Scholarly publishing</topic><topic>Sciences and techniques of general use</topic><topic>User service management</topic><topic>Web sites</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>HEPBURN, Peter</creatorcontrib><creatorcontrib>LEWIS, Krystal M</creatorcontrib><collection>Pascal-Francis</collection><collection>CrossRef</collection><collection>Library & Information Sciences Abstracts (LISA)</collection><collection>Library & Information Science Abstracts (LISA)</collection><jtitle>College & research libraries</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>HEPBURN, Peter</au><au>LEWIS, Krystal M</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>What's in a Name? Using Card Sorting to Evaluate Branding in an Academic Library's Web Site</atitle><jtitle>College & research libraries</jtitle><date>2008-05-01</date><risdate>2008</risdate><volume>69</volume><issue>3</issue><spage>242</spage><epage>250</epage><pages>242-250</pages><issn>0010-0870</issn><eissn>2150-6701</eissn><coden>CRLIAI</coden><abstract>Libraries are pressed to effectively promote use of the tools they provide users as well as their role in creating, selecting, and purchasing them. Applying “brand names” generated within the library is one promotional strategy. Usability testing at one academic library demonstrated how the card sorting technique can be used to evaluate branding efforts. The study found that library users do not recognize or comprehend library brand names in the absence of a consistent approach to branding even if they do use the services that have been branded.</abstract><cop>Chicago, IL</cop><pub>American Library Association</pub><doi>10.5860/crl.69.3.242</doi><tpages>9</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0010-0870 |
| ispartof | College & research libraries, 2008-05, Vol.69 (3), p.242-250 |
| issn | 0010-0870 2150-6701 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_57688686 |
| source | DOAJ Directory of Open Access Journals; EZB-FREE-00999 freely available EZB journals; EBSCOhost Education Source |
| subjects | Academic libraries Branding Exact sciences and technology Information and communication sciences Information science. Documentation Information service management Internet resources Libraries Library and documentation centre management Library collections Promotion Scholarly publishing Sciences and techniques of general use User service management Web sites |
| title | What's in a Name? Using Card Sorting to Evaluate Branding in an Academic Library's Web Site |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-01T23%3A55%3A27IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=What's%20in%20a%20Name?%20Using%20Card%20Sorting%20to%20Evaluate%20Branding%20in%20an%20Academic%20Library's%20Web%20Site&rft.jtitle=College%20&%20research%20libraries&rft.au=HEPBURN,%20Peter&rft.date=2008-05-01&rft.volume=69&rft.issue=3&rft.spage=242&rft.epage=250&rft.pages=242-250&rft.issn=0010-0870&rft.eissn=2150-6701&rft.coden=CRLIAI&rft_id=info:doi/10.5860/crl.69.3.242&rft_dat=%3Cproquest_cross%3E57688686%3C/proquest_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=199443719&rft_id=info:pmid/&rfr_iscdi=true |