Detecting the change of customer behavior based on decision tree analysis

: Understanding and adapting to changes in customer behavior is an important aspect for survival in a continuously changing environment. This paper develops a methodology based on decision tree analysis to detect the change in classified customer segments automatically between two data sets collecte...

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Veröffentlicht in:	Expert systems 2005-09, Vol.22 (4), p.193-205
Hauptverfasser:	Kim, Jae Kyeong, Song, Hee Seok, Kim, Tae Seong, Kim, Hyea Kyeong
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Change change analysis Computer applications Consumer behavior Customer service Data mining decision tree Decision tree analysis Decision trees Internet shopping mall Shopping centers Studies
Online-Zugang:	Volltext
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