Third-Person Effects and the Environment: Social Distance, Social Desirability, and Presumed Behavior
Previous research has documented third‐person effects (persons presuming that others will be more susceptible to media effects than they themselves are) and explored moderators such as social desirability (the effect reverses when the media effects are undesirable) and social distance (the effect in...
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Veröffentlicht in: | Journal of communication 2005-06, Vol.55 (2), p.242-256 |
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Format: | Artikel |
Sprache: | eng |
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