Changing the Perception of the Norm: A Strategy to Decrease Binge Drinking among College Students
A reduction in college students' binge drinking associated with an intervention to change perceptions of drinking norms is described. The 5-year study was conducted at a public residential campus of 23,000 students. A traditional intervention proved unsuccessful, but a media campaign designed t...
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| Veröffentlicht in: | Journal of American college health 1996-11, Vol.45 (3), p.134-140 |
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| container_end_page | 140 |
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| container_title | Journal of American college health |
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| creator | Haines, Michael Spear, Sherilynn F. |
| description | A reduction in college students' binge drinking associated with an intervention to change perceptions of drinking norms is described. The 5-year study was conducted at a public residential campus of 23,000 students. A traditional intervention proved unsuccessful, but a media campaign designed to change student perceptions of the amount of binge drinking showed an 18.5% drop in the number of students who perceived binge drinking as the norm (from 69.7% to 51.2%) and a corresponding reduction in self-reported binge drinking of 8.8% (from 43.0% to 34.2%). The apparent effectiveness of this prevention effort suggested that changing college students' perceptions of drinking norms may lower the proportion of students who engage in binge drinking. |
| doi_str_mv | 10.1080/07448481.1996.9936873 |
| format | Article |
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The 5-year study was conducted at a public residential campus of 23,000 students. A traditional intervention proved unsuccessful, but a media campaign designed to change student perceptions of the amount of binge drinking showed an 18.5% drop in the number of students who perceived binge drinking as the norm (from 69.7% to 51.2%) and a corresponding reduction in self-reported binge drinking of 8.8% (from 43.0% to 34.2%). 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| fulltext | fulltext |
| identifier | ISSN: 0744-8481 |
| ispartof | Journal of American college health, 1996-11, Vol.45 (3), p.134-140 |
| issn | 0744-8481 1940-3208 |
| language | eng |
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| source | MEDLINE; Applied Social Sciences Index & Abstracts (ASSIA); EBSCOhost Education Source |
| subjects | Adult alcohol Alcohol Drinking - prevention & control behavior change Binge Drinking College Students Drinking Female Health Behavior Health Promotion Higher Education Humans Intervention Male Mass Media Mass Media Use media Peer Group Peer Influence peer norms Perception prevention Public Opinion Retrospective Studies Risk Taking Behavior Student Attitudes Student Behavior Students Universities USA |
| title | Changing the Perception of the Norm: A Strategy to Decrease Binge Drinking among College Students |
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