Evaluation of an anti-smoking mass media campaign targeting adolescents: the role of affective responses and interpersonal communication

This paper presents results from a survey focusing on the short-term effects of the second of three consecutive mass media campaigns designed to explore new and untested strategies to prevent smoking among adolescents. The campaign was based on messages designed to produce dissonance, by clearly poi...

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Veröffentlicht in:	Health education research 1996-03, Vol.11 (1), p.29-38
Hauptverfasser:	Hafstad, A., Aarø, L.E., Langmark, F.
Format:	Artikel
Sprache:	eng
Schlagworte:	Campaigns Mass media Norway ORIGINAL ARTICLES Prevention Smoking Young people
Online-Zugang:	Volltext
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