Perceptions of the customer

ABSTRACT At a time when customer focus is an aim in many publishing companies, this paper looks at how people in publishing organizations think about customers, why they think like this and what this might mean to the products the company produces. It suggests that views of the customer are often in...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Learned publishing 2003-07, Vol.16 (3), p.213-217
1. Verfasser:	Kahn, Deborah
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Exact sciences and technology Information and communication sciences Information science. Documentation Library and information science. General aspects Marketing Publishers Publishing Publishing industry Relationship Sciences and techniques of general use Use and user studies. Information needs
Online-Zugang:	Volltext
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