Price as Hedonic Shopping

Consumers react differently to price. The purpose of this study was to determine if price acts as a multidimensional cue for Korean students and to determine how this cue is related to hedonic shopping value. Some consumers view high price as a cue to their economic status; others seek out bargains...

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Veröffentlicht in:	Family and consumer sciences research journal 2003-06, Vol.31 (4), p.378-402
Hauptverfasser:	Jin, Byoungho, Sternquist, Brenda, Koh, Aeran
Format:	Artikel
Sprache:	eng
Schlagworte:	Bargain hunting Consumer behavior Consumer behaviour consumers Cues Hedonism Korean Korean people Prestige price cues Prices retailing Shopping USA
Online-Zugang:	Volltext
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