Structural Applications of the Discrete Choice Model

A growing body of empirical literature uses structurally-derived economic models to study the nature of competition and to measure explicitly the economic impact of strategic policies. While several approaches have been proposed, the discrete choice demand system has experienced wide usage. The hete...

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Veröffentlicht in:Marketing letters 2002-08, Vol.13 (3), p.207-220
Hauptverfasser: Dubé, Jean-Pierre, Chintagunta, Pradeep, Petrin, Amil, Bronnenberg, Bart, Goettler, Ron, P. B. [Seethu] Seetharaman, Sudhir, K., Thomadsen, Raphael, Zhao, Ying
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container_end_page 220
container_issue 3
container_start_page 207
container_title Marketing letters
container_volume 13
creator Dubé, Jean-Pierre
Chintagunta, Pradeep
Petrin, Amil
Bronnenberg, Bart
Goettler, Ron
P. B. [Seethu] Seetharaman
Sudhir, K.
Thomadsen, Raphael
Zhao, Ying
description A growing body of empirical literature uses structurally-derived economic models to study the nature of competition and to measure explicitly the economic impact of strategic policies. While several approaches have been proposed, the discrete choice demand system has experienced wide usage. The heterogeneous, or "mixed", logit in particular has been widely applied due to its parsimonious structure and its ability to capture flexibly substitution patterns for a large number of differentiated products. We outline the derivation of the heterogeneous logit demand system. We then present a number of applications of such models to various data sources. Finally, we conclude with a discussion of directions for future research in this area.
doi_str_mv 10.1023/A:1020266620866
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1573-059X
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source SpringerNature Journals; EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing
subjects Aggregate demand
Business studies
Consumer economics
Economic competition
Economic models
Government policy
Market prices
Marketing
Modeling
Nash equilibrium
Parametric models
Simulation
Welfare
Working papers
title Structural Applications of the Discrete Choice Model
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