Opportunity Recognition and Breakthrough Innovation in Large Established Firms

Within the context of the large established organization, breakthrough ideas are frequently lost. This article details describes how breakthrough innovations are captured through opportunity recognition. It is based on evidence from a six-year long study of twelve radical innovation projects in ten...

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Veröffentlicht in:California management review 2001, Vol.43 (2), p.95-116
Hauptverfasser: O'Connor, Gina Colarelli, Rice, Mark P.
Format: Artikel
Sprache:eng
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