Success through commitment and trust: the soft side of strategic alliance management

This article argues that the success of international strategic alliances requires attention not only to the hard side of alliance management (e.g., financial issues and other operational issues) but, also, to the soft side. The soft side refers to the development and management of relationship capi...

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Veröffentlicht in:	Journal of world business : JWB 2000-10, Vol.35 (3), p.223-240
Hauptverfasser:	Cullen, John B, Johnson, Jean L, Sakano, Tomoaki
Format:	Artikel
Sprache:	eng
Schlagworte:	Acquisitions and mergers Alliances Business management Financial analysis Management Psychological aspects Strategic alliances (Business) Strategic planning Studies Trust Trust (Psychology) World economy
Online-Zugang:	Volltext
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