Defining market boundaries

This study shows how spatial information about product supply and demand can be used to determine the geographic extent of markets. It demonstrates that markets thus defined allow finer-grained measurement of competitive conditions than is possible using conventional approaches. Two procedures are d...

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Veröffentlicht in:	Strategic management journal 1995-10, Vol.16 (7), p.535-549
1. Verfasser:	Brooks, Geoffrey R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Applied sciences Bank markets Boundaries Competition Consumers Corporate strategies Customers enactment Exact sciences and technology Firm modelling Geodetic position Geographic regions Herfindahl Hirschman index Hospital admissions Hospitals Industrial market Market market boundaries Market competition Market conditions Market segmentation markets Operational research and scientific management Operational research. Management science Production Statistical analysis Strategic management Studies Suppliers Supply & demand ZIP codes
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