Ethnography and Experiment in Social Psychological Theory Building: Tactics for Integrating Qualitative Field Data with Quantitative Lab Data

While both sociologists and organizational theorists have incorporated qualitative data into theory building, contemporary social psychologists have resisted this trend. This resistance may be the product of long-standing perceptions of the discipline of social psychology that equate it with control...

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Veröffentlicht in:Journal of experimental social psychology 2000-01, Vol.36 (1), p.51-76
Hauptverfasser: Fine, Gary Alan, Elsbach, Kimberly D.
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Sprache:eng
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