Candidate Image Attributes: Experiments on the Substantive Dimension of Second Level Agenda Setting
This study examined the role of attribute salience in the agenda setting process. Two experiments were conducted to investigate how media emphasis on certain political candidate attributes would influence public perceptions of those politicians. Specifically, media portrayals of candidate personalit...
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Veröffentlicht in: | Communication research 1999-08, Vol.26 (4), p.414-428 |
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Sprache: | eng |
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