Values as Sociotropic Judgments Influencing Communication Patterns

Explanations of why people use various types of media content have been limited mainly to demographic location and self-interested motivational variables. The authors present an alternative, sociotropic source of influence on communication patterns: judgments of how the world works (worldviews), wha...

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Veröffentlicht in:	Communication research 1998-10, Vol.25 (5), p.453-485
Hauptverfasser:	McLEOD, JACK M., SOTIROVIC, MIRA, HOLBERT, R. LANCE
Format:	Artikel
Sprache:	eng
Schlagworte:	Beliefs Communication Communications networks Community Relations Correlation Demographics Demography Influence Interpersonal communication Interpersonal Relationship Mass Media Materialism Media News News media Social Environment Social interaction Social Networks Social norms Social Problems Society Television Television Viewing Values World view
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container_title	Communication research
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creator	McLEOD, JACK M. SOTIROVIC, MIRA HOLBERT, R. LANCE
description	Explanations of why people use various types of media content have been limited mainly to demographic location and self-interested motivational variables. The authors present an alternative, sociotropic source of influence on communication patterns: judgments of how the world works (worldviews), what societal values ought to be pursued (materialism vs. postmaterialism), and what normative roles the news media should play. A well-fitting structural equation model is used to account for substantial amounts of variance in entertainment television viewing, newspaper public affairs reading, and discussion of controversial issues. Sociotropic judgments mediate much of the influence of demographics and ideology on patterns of communication. Diversity in the composition of personal discussion networks has a strong and direct influence on communication patterns.
doi_str_mv	10.1177/009365098025005001
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subjects	Beliefs Communication Communications networks Community Relations Correlation Demographics Demography Influence Interpersonal communication Interpersonal Relationship Mass Media Materialism Media News News media Social Environment Social interaction Social Networks Social norms Social Problems Society Television Television Viewing Values World view
title	Values as Sociotropic Judgments Influencing Communication Patterns
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