Conversations during purchase consideration: sales assistants and customers

Conversations among and between our fellow customers and sales personnel provide social and informational exchange to support material exchange in retail settings. A 2 x 2 factorial field experiment (in a ladies' clothing retailing context) was undertaken to compare perceptions of the effects o...

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Veröffentlicht in:	The International review of retail, distribution and consumer research distribution and consumer research, 1997, Vol.7 (3), p.173-190
Hauptverfasser:	Harris, Kim, Davies, Barry J., Baron, Steve
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behaviour Conversations Customer service Ladies' Fashion Retailing Purchase Intentions Satisfaction Social interaction Source Credibility
Online-Zugang:	Volltext
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