The Two-Dimensional Impact of Color on Shopping

Prior research has typically grouped color effects into a single class of effects and has ignored situational aspects of consumer responses to color. In the present study, color effects are shown to exhibit different patterns depending on the type of response examined. Further, these effects are des...

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Veröffentlicht in:	Marketing letters 1993-01, Vol.4 (1), p.59-69
1. Verfasser:	Crowley, Ayn E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Colors Colour perception Consumer behavior Consumer behaviour Consumer psychology Consumer research Merchandise Perception Psychological research Shopping Visible spectrum Wavelengths
Online-Zugang:	Volltext
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