Denominational affiliation change: application of the consumer decision model

This paper examines religious affiliation change (brand switching) from a consumer decision perspective. It applies three variants of Howard's Consumer Decision Model (CDM) to 14 denominations of religion. The denominations are considered as brands of religion and several hypotheses concerning...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	The Journal of consumer affairs 1993-12, Vol.27 (2), p.227-257
Hauptverfasser:	GOFF, BRENT G., GIBBS, MANTON C.
Format:	Artikel
Sprache:	eng
Schlagworte:	Affiliation Atheism Baptists Brands Catholicism Christian sects COMPORTAMIENTO DEL CONSUMIDOR COMPORTEMENT DU CONSOMMATEUR CONSUMER BEHAVIOUR CONSUMER PREFERENCES Consumer research DECISION MAKING Decision models Jehovahs Witnesses Lutheranism Membership Methodism MODELE MODELOS Prior learning PRISE DE DECISION Protestantism RELIGION Religious beliefs TOMA DE DECISIONES
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!