Drivers of Commitment and Its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective
Much of the recent literature on inter-organizational relations provides evidence that relationship commitment can produce significant benefits for firms. Somewhat surprisingly, limited attention has been devoted to the role that commitment plays in international buyer-seller associations. Merging f...
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Veröffentlicht in: | Journal of international business studies 2002-01, Vol.33 (4), p.757-783 |
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Sprache: | eng |
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