Strategic Corporate Philanthropy: Addressing Frontline Talent Needs through an Educational Giving Program
Corporate philanthropy describes the action when a corporation voluntarily donates a portion of its resources to a societal cause. Although the thought of philanthropy invokes feelings of altruism, there are many objectives for corporate giving beyond altruism. Meeting strategic corporate objectives...
Gespeichert in:
| Veröffentlicht in: | Journal of business ethics 2005-08, Vol.60 (2), p.147-157 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 157 |
|---|---|
| container_issue | 2 |
| container_start_page | 147 |
| container_title | Journal of business ethics |
| container_volume | 60 |
| creator | Ricks, Joe M. Williams, Jacqueline A. |
| description | Corporate philanthropy describes the action when a corporation voluntarily donates a portion of its resources to a societal cause. Although the thought of philanthropy invokes feelings of altruism, there are many objectives for corporate giving beyond altruism. Meeting strategic corporate objectives can be an important if not primary goal of philanthropy. The purpose of this paper is to share insights from a strategic corporate philanthropic initiative aimed at increasing the pool of frontline customer contact employees who are performance-ready, while supporting curriculum development and infrastructure improvement for selected university business programs, creating a win-win situation for the company and the universities. This paper will address three objectives. First, we will examine the evolution of strategic philanthropy from the traditional view to its current position as a strategic option. Second, we will address the recruitment of front line talent needs (customer facing jobs in sales, customer service, and marketing) based on the profit maximization model of strategic philanthropy. Finally, we will offer conclusions and issues for future research. |
| doi_str_mv | 10.1007/s10551-005-1175-3 |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_proqu</sourceid><recordid>TN_cdi_proquest_miscellaneous_38238493</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>25075256</jstor_id><sourcerecordid>25075256</sourcerecordid><originalsourceid>FETCH-LOGICAL-c325t-8d346fea9074e7ab99b66c18998424ce8e864600d6f26d122e4e8e7753c55f1b3</originalsourceid><addsrcrecordid>eNpdkE9LAzEQxYMoWKsfwIMQPHhbTTb_vZXSVqFowXoO6W62Tdlu1iQr9Nu7S8WDcxlm-L3HzAPgFqNHjJB4ihgxhjOEWIaxYBk5AyPMBMkQV-IcjBDmIqOM0ktwFeMe9cUwHQH3kYJJdusKOPWh9cMAVztXmybtgm-Pz3BSlsHG6JotnAffpNo1Fq5NbZsE36wtIxzIbruDpoGzsitMcr4xNVy470G0Cn4bzOEaXFSmjvbmt4_B53y2nr5ky_fF63SyzAqSs5TJklBeWaOQoFaYjVIbzgsslZI0p4WVVnLKESp5lfMS57ml_U4IRgrGKrwhY_Bw8m2D_-psTPrgYmHr_iPru6iJzImkivTg_T9w77vQHx41VhIzTpTsIXyCiuBjDLbSbXAHE44aIz0kr0_J6z5PPSSvB-O7k2Yfkw9_gpwhwfLe9gdEOoBn</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>198156398</pqid></control><display><type>article</type><title>Strategic Corporate Philanthropy: Addressing Frontline Talent Needs through an Educational Giving Program</title><source>PAIS Index</source><source>EBSCOhost Business Source Complete</source><source>Jstor Complete Legacy</source><source>Education Source</source><source>SpringerLink Journals - AutoHoldings</source><creator>Ricks, Joe M. ; Williams, Jacqueline A.</creator><creatorcontrib>Ricks, Joe M. ; Williams, Jacqueline A.</creatorcontrib><description>Corporate philanthropy describes the action when a corporation voluntarily donates a portion of its resources to a societal cause. Although the thought of philanthropy invokes feelings of altruism, there are many objectives for corporate giving beyond altruism. Meeting strategic corporate objectives can be an important if not primary goal of philanthropy. The purpose of this paper is to share insights from a strategic corporate philanthropic initiative aimed at increasing the pool of frontline customer contact employees who are performance-ready, while supporting curriculum development and infrastructure improvement for selected university business programs, creating a win-win situation for the company and the universities. This paper will address three objectives. First, we will examine the evolution of strategic philanthropy from the traditional view to its current position as a strategic option. Second, we will address the recruitment of front line talent needs (customer facing jobs in sales, customer service, and marketing) based on the profit maximization model of strategic philanthropy. Finally, we will offer conclusions and issues for future research.</description><identifier>ISSN: 0167-4544</identifier><identifier>EISSN: 1573-0697</identifier><identifier>DOI: 10.1007/s10551-005-1175-3</identifier><identifier>CODEN: JBUEDJ</identifier><language>eng</language><publisher>Dordrecht: Springer</publisher><subject>Altruism ; Business education relationship ; Business ethics ; Business structures ; Business studies ; Consumer goods industries ; Consumers ; Corporate governance ; Corporate image ; Corporate objectives ; Corporate profits ; Curricula ; Customer service ; Customer services ; Education ; Employees ; Enlightened self interest ; Human resources ; Inservice training ; Internships ; Marketing ; Motor vehicle registrations ; Philanthropy ; Profit margins ; Profit maximization ; Recruitment ; Sales ; Self interest ; Social responsibility ; Society ; Stockholders ; Studies ; Universities</subject><ispartof>Journal of business ethics, 2005-08, Vol.60 (2), p.147-157</ispartof><rights>Copyright 2005 Springer</rights><rights>Springer 2005</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c325t-8d346fea9074e7ab99b66c18998424ce8e864600d6f26d122e4e8e7753c55f1b3</citedby><cites>FETCH-LOGICAL-c325t-8d346fea9074e7ab99b66c18998424ce8e864600d6f26d122e4e8e7753c55f1b3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.jstor.org/stable/pdf/25075256$$EPDF$$P50$$Gjstor$$H</linktopdf><linktohtml>$$Uhttps://www.jstor.org/stable/25075256$$EHTML$$P50$$Gjstor$$H</linktohtml><link.rule.ids>314,778,782,801,27849,27907,27908,58000,58233</link.rule.ids></links><search><creatorcontrib>Ricks, Joe M.</creatorcontrib><creatorcontrib>Williams, Jacqueline A.</creatorcontrib><title>Strategic Corporate Philanthropy: Addressing Frontline Talent Needs through an Educational Giving Program</title><title>Journal of business ethics</title><description>Corporate philanthropy describes the action when a corporation voluntarily donates a portion of its resources to a societal cause. Although the thought of philanthropy invokes feelings of altruism, there are many objectives for corporate giving beyond altruism. Meeting strategic corporate objectives can be an important if not primary goal of philanthropy. The purpose of this paper is to share insights from a strategic corporate philanthropic initiative aimed at increasing the pool of frontline customer contact employees who are performance-ready, while supporting curriculum development and infrastructure improvement for selected university business programs, creating a win-win situation for the company and the universities. This paper will address three objectives. First, we will examine the evolution of strategic philanthropy from the traditional view to its current position as a strategic option. Second, we will address the recruitment of front line talent needs (customer facing jobs in sales, customer service, and marketing) based on the profit maximization model of strategic philanthropy. Finally, we will offer conclusions and issues for future research.</description><subject>Altruism</subject><subject>Business education relationship</subject><subject>Business ethics</subject><subject>Business structures</subject><subject>Business studies</subject><subject>Consumer goods industries</subject><subject>Consumers</subject><subject>Corporate governance</subject><subject>Corporate image</subject><subject>Corporate objectives</subject><subject>Corporate profits</subject><subject>Curricula</subject><subject>Customer service</subject><subject>Customer services</subject><subject>Education</subject><subject>Employees</subject><subject>Enlightened self interest</subject><subject>Human resources</subject><subject>Inservice training</subject><subject>Internships</subject><subject>Marketing</subject><subject>Motor vehicle registrations</subject><subject>Philanthropy</subject><subject>Profit margins</subject><subject>Profit maximization</subject><subject>Recruitment</subject><subject>Sales</subject><subject>Self interest</subject><subject>Social responsibility</subject><subject>Society</subject><subject>Stockholders</subject><subject>Studies</subject><subject>Universities</subject><issn>0167-4544</issn><issn>1573-0697</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2005</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><sourceid>8G5</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AVQMV</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><sourceid>GUQSH</sourceid><sourceid>K50</sourceid><sourceid>M1D</sourceid><sourceid>M2O</sourceid><recordid>eNpdkE9LAzEQxYMoWKsfwIMQPHhbTTb_vZXSVqFowXoO6W62Tdlu1iQr9Nu7S8WDcxlm-L3HzAPgFqNHjJB4ihgxhjOEWIaxYBk5AyPMBMkQV-IcjBDmIqOM0ktwFeMe9cUwHQH3kYJJdusKOPWh9cMAVztXmybtgm-Pz3BSlsHG6JotnAffpNo1Fq5NbZsE36wtIxzIbruDpoGzsitMcr4xNVy470G0Cn4bzOEaXFSmjvbmt4_B53y2nr5ky_fF63SyzAqSs5TJklBeWaOQoFaYjVIbzgsslZI0p4WVVnLKESp5lfMS57ml_U4IRgrGKrwhY_Bw8m2D_-psTPrgYmHr_iPru6iJzImkivTg_T9w77vQHx41VhIzTpTsIXyCiuBjDLbSbXAHE44aIz0kr0_J6z5PPSSvB-O7k2Yfkw9_gpwhwfLe9gdEOoBn</recordid><startdate>20050801</startdate><enddate>20050801</enddate><creator>Ricks, Joe M.</creator><creator>Williams, Jacqueline A.</creator><general>Springer</general><general>Springer Nature B.V</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0-V</scope><scope>0U~</scope><scope>1-H</scope><scope>3V.</scope><scope>7TQ</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>88C</scope><scope>88G</scope><scope>88J</scope><scope>8AO</scope><scope>8BJ</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>8G5</scope><scope>AABKS</scope><scope>ABSDQ</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AVQMV</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DHY</scope><scope>DON</scope><scope>DPSOV</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>JBE</scope><scope>K50</scope><scope>K60</scope><scope>K6~</scope><scope>K8~</scope><scope>KC-</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M0T</scope><scope>M1D</scope><scope>M2L</scope><scope>M2M</scope><scope>M2O</scope><scope>M2R</scope><scope>MBDVC</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PSYQQ</scope><scope>Q9U</scope><scope>S0X</scope></search><sort><creationdate>20050801</creationdate><title>Strategic Corporate Philanthropy: Addressing Frontline Talent Needs through an Educational Giving Program</title><author>Ricks, Joe M. ; Williams, Jacqueline A.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c325t-8d346fea9074e7ab99b66c18998424ce8e864600d6f26d122e4e8e7753c55f1b3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2005</creationdate><topic>Altruism</topic><topic>Business education relationship</topic><topic>Business ethics</topic><topic>Business structures</topic><topic>Business studies</topic><topic>Consumer goods industries</topic><topic>Consumers</topic><topic>Corporate governance</topic><topic>Corporate image</topic><topic>Corporate objectives</topic><topic>Corporate profits</topic><topic>Curricula</topic><topic>Customer service</topic><topic>Customer services</topic><topic>Education</topic><topic>Employees</topic><topic>Enlightened self interest</topic><topic>Human resources</topic><topic>Inservice training</topic><topic>Internships</topic><topic>Marketing</topic><topic>Motor vehicle registrations</topic><topic>Philanthropy</topic><topic>Profit margins</topic><topic>Profit maximization</topic><topic>Recruitment</topic><topic>Sales</topic><topic>Self interest</topic><topic>Social responsibility</topic><topic>Society</topic><topic>Stockholders</topic><topic>Studies</topic><topic>Universities</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Ricks, Joe M.</creatorcontrib><creatorcontrib>Williams, Jacqueline A.</creatorcontrib><collection>CrossRef</collection><collection>ProQuest Social Sciences Premium Collection</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>PAIS Index</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Healthcare Administration Database (Alumni)</collection><collection>Psychology Database (Alumni)</collection><collection>Social Science Database (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>Research Library (Alumni Edition)</collection><collection>Philosophy Collection</collection><collection>Philosophy Database</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>Arts Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><collection>Politics Collection</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>International Bibliography of the Social Sciences</collection><collection>Art, Design & Architecture Collection</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>DELNET Management Collection</collection><collection>ProQuest Politics Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>Healthcare Administration Database</collection><collection>Arts & Humanities Database</collection><collection>Political Science Database</collection><collection>ProQuest Psychology</collection><collection>Research Library</collection><collection>Social Science Database</collection><collection>Research Library (Corporate)</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><collection>SIRS Editorial</collection><jtitle>Journal of business ethics</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Ricks, Joe M.</au><au>Williams, Jacqueline A.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Strategic Corporate Philanthropy: Addressing Frontline Talent Needs through an Educational Giving Program</atitle><jtitle>Journal of business ethics</jtitle><date>2005-08-01</date><risdate>2005</risdate><volume>60</volume><issue>2</issue><spage>147</spage><epage>157</epage><pages>147-157</pages><issn>0167-4544</issn><eissn>1573-0697</eissn><coden>JBUEDJ</coden><abstract>Corporate philanthropy describes the action when a corporation voluntarily donates a portion of its resources to a societal cause. Although the thought of philanthropy invokes feelings of altruism, there are many objectives for corporate giving beyond altruism. Meeting strategic corporate objectives can be an important if not primary goal of philanthropy. The purpose of this paper is to share insights from a strategic corporate philanthropic initiative aimed at increasing the pool of frontline customer contact employees who are performance-ready, while supporting curriculum development and infrastructure improvement for selected university business programs, creating a win-win situation for the company and the universities. This paper will address three objectives. First, we will examine the evolution of strategic philanthropy from the traditional view to its current position as a strategic option. Second, we will address the recruitment of front line talent needs (customer facing jobs in sales, customer service, and marketing) based on the profit maximization model of strategic philanthropy. Finally, we will offer conclusions and issues for future research.</abstract><cop>Dordrecht</cop><pub>Springer</pub><doi>10.1007/s10551-005-1175-3</doi><tpages>11</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0167-4544 |
| ispartof | Journal of business ethics, 2005-08, Vol.60 (2), p.147-157 |
| issn | 0167-4544 1573-0697 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_38238493 |
| source | PAIS Index; EBSCOhost Business Source Complete; Jstor Complete Legacy; Education Source; SpringerLink Journals - AutoHoldings |
| subjects | Altruism Business education relationship Business ethics Business structures Business studies Consumer goods industries Consumers Corporate governance Corporate image Corporate objectives Corporate profits Curricula Customer service Customer services Education Employees Enlightened self interest Human resources Inservice training Internships Marketing Motor vehicle registrations Philanthropy Profit margins Profit maximization Recruitment Sales Self interest Social responsibility Society Stockholders Studies Universities |
| title | Strategic Corporate Philanthropy: Addressing Frontline Talent Needs through an Educational Giving Program |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-17T03%3A31%3A24IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-jstor_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Strategic%20Corporate%20Philanthropy:%20Addressing%20Frontline%20Talent%20Needs%20through%20an%20Educational%20Giving%20Program&rft.jtitle=Journal%20of%20business%20ethics&rft.au=Ricks,%20Joe%20M.&rft.date=2005-08-01&rft.volume=60&rft.issue=2&rft.spage=147&rft.epage=157&rft.pages=147-157&rft.issn=0167-4544&rft.eissn=1573-0697&rft.coden=JBUEDJ&rft_id=info:doi/10.1007/s10551-005-1175-3&rft_dat=%3Cjstor_proqu%3E25075256%3C/jstor_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=198156398&rft_id=info:pmid/&rft_jstor_id=25075256&rfr_iscdi=true |