The influence of purchase situation on buying center structure and involvement: a select meta-analysis of organizational buying behavior research

Researchers investigating various aspects of organizational buying behavior often have reported mixed, sometimes contradictory results. Recently, there have been attempts to consolidate work in this area [cf. Bunn, M.D. 1993. Taxonomy of buying decision approaches. Journal of Marketing; 57:38–56 (Ja...

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Veröffentlicht in:	Journal of business research 2005-10, Vol.58 (10), p.1381-1390
Hauptverfasser:	Lewin, Jeffrey E., Donthu, Naveen
Format:	Artikel
Sprache:	eng
Schlagworte:	Acquisitions Business management Business studies Buying behavior Buying center structure Economic analysis Economic performance Mergers Meta-analysis Organizational behavior Organizational culture Organizational structure Purchase situation Purchasing Studies
Online-Zugang:	Volltext
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