Slotting Allowances as Real Options: An Alternative Explanation

This article offers an alternative explanation for slotting allowances using contingent claims analysis, or real option pricing. Slotting allowances arise because retailers hold call options on their shelf space while suppliers must buy these options to introduce a new product. A simulated model of...

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Veröffentlicht in:	The Journal of business (Chicago, Ill.) Ill.), 2004-10, Vol.77 (4), p.675-696
Hauptverfasser:	Richards, Timothy J., Patterson, Paul M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Business studies Capital costs Competition Cost estimates Economic value Equilibrium Fees Fees & charges Financial investments Marketing Opportunity costs Option pricing Product development Product introduction Put & call options Real options analysis Resale price maintenance Retail industries Retail stores Retailing Studies Suppliers Value
Online-Zugang:	Volltext
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