The Company You Keep: How Young Firms in Different Competitive Contexts Signal Reputation through Their Customers

This article explores how young firms, across different competitive contexts, signal reputation through their customers. Four distinct competitive contexts were differentiated based on whether the complexity of the customer's purchase process was high or low and whether the product/service was...

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Veröffentlicht in:	Entrepreneurship theory and practice 2005-01, Vol.29 (1), p.57-78
Hauptverfasser:	Reuber, A. Rebecca, Fischer, Eileen
Format:	Artikel
Sprache:	eng
Schlagworte:	Case studies Competition Customer relations Customers Enterprises Entrepreneurship Management New business enterprises Reputations Signaling Startups Studies
Online-Zugang:	Volltext
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