An exploratory study of the relation between concrete and abstract product attributes

It is argued that the abstract product attributes that consumers mention in a research setting should not be interpreted as combinations of the more concrete attributes consumers mention. Results from a laddering study show that a majority of elicited abstract product attributes are unrelated to con...

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Veröffentlicht in:	Journal of economic psychology 2004-12, Vol.25 (6), p.803-820
Hauptverfasser:	Snelders, Dirk, Schoormans, Jan P.L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Abstraction Advertising. Marketing. Consume behavior Applied psychology Biological and medical sciences Consumer attitudes Consumer psychology Consumer research Consumers Economic theory Fundamental and applied biological sciences. Psychology Marketing Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Studies
Online-Zugang:	Volltext
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