An exploratory study of the relation between concrete and abstract product attributes
It is argued that the abstract product attributes that consumers mention in a research setting should not be interpreted as combinations of the more concrete attributes consumers mention. Results from a laddering study show that a majority of elicited abstract product attributes are unrelated to con...
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| Veröffentlicht in: | Journal of economic psychology 2004-12, Vol.25 (6), p.803-820 |
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| container_title | Journal of economic psychology |
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| creator | Snelders, Dirk Schoormans, Jan P.L. |
| description | It is argued that the abstract product attributes that consumers mention in a research setting should not be interpreted as combinations of the more concrete attributes consumers mention. Results from a laddering study show that a majority of elicited abstract product attributes are unrelated to concrete attributes. Furthermore, these unrelated abstract attributes are about different product aspects than the related abstract attributes. These findings are discussed in the light of the problem of `actionability', and of models for new product development. |
| doi_str_mv | 10.1016/j.joep.2003.08.004 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0167-4870 |
| ispartof | Journal of economic psychology, 2004-12, Vol.25 (6), p.803-820 |
| issn | 0167-4870 1872-7719 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_38002330 |
| source | RePEc; ScienceDirect Journals (5 years ago - present) |
| subjects | Abstraction Advertising. Marketing. Consume behavior Applied psychology Biological and medical sciences Consumer attitudes Consumer psychology Consumer research Consumers Economic theory Fundamental and applied biological sciences. Psychology Marketing Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Studies |
| title | An exploratory study of the relation between concrete and abstract product attributes |
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