Navigating the new product development process

The quest for success in new product development (NPD) requires management to navigate complex processes. This study presents empirical evidence of the evaluative criteria used by well-experienced NPD managers from the UK and the Netherlands to control performance at different gates of the NPD proce...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Industrial marketing management 2004-10, Vol.33 (7), p.619-626
Hauptverfasser:	Tzokas, Nikolaos, Hultink, Erik Jan, Hart, Susan
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Criteria Evaluation Evaluation criteria Management Netherlands NPD gates Product development Product management Studies United Kingdom Weights
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!